Media Writing Print, Broadcast, Online, and Public Relations. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781032495804

Collation

455 p. ; 26 cm.

Series Title

-

Call Number

808.066302 Whi m

Digital marketing : strategy, implementation and practice. Sixth Edition

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Fundamentals of materials science and engineering : an integrated approach. S…

Edition

Sixth Edition

ISBN/ISSN

9781119820543

Collation

883 p. ; 25 cm.

Series Title

-

Call Number

620.11 Cal f

Business analysis and valuation IFRS Edition. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781473779075

Collation

584 p. ; 26 cm.

Series Title

-

Call Number

658.1522 Pal b

The media handbook : a complete guide to advertising media selection, plannin…

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at th…

McQuail's Mass Communication Theory. Sixth Edition

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the cri…

Food and Beverage Management: For the Hospitality, Tourism and Event Industri…

Edition

Sixth Edition

ISBN/ISSN

9781915097262

Collation

456 p. ; 24 cm.

Series Title

-

Call Number

647.95 Cou f

Strategic management. Sixth Edition

Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks

Database systems : a practical approach to design, implementation, and manage…

A Comprehensive Introduction to the Theory behind Databases Extended chapter on database architectures and the Web, covering cloud computing New Section on Data Warehousing and Temporal Databases Updated treatment to cover the latest version of the SQL standard, which was released late 2011 (SQL:2011) Extended chapter on replication and mobile databases Updated chapters on Web-DBMS integration …

Financial & managerial accounting : the basis for business decisions. Sixteen…

With the sixteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team continues to be a solid foundation for students who are learning basic accounting concepts. In this revision, the authors have added to and refined the coverage of International Financial Reporting Standards (IFRS), particularly in Chapter 15 ("Global Business and Accoun…

Technical analysis explained : the successful investor's guide to spotting in…

The guide technicians turn to for answers--tuned upto provide an advantage in today's global economy The face of investing has significantly changed in the 30 years since this book's first publication, but one essential component of the markets has not--human behavior. Whether you're trading cornerstone commodities or innovative investment products, observing how investors responded to past eve…

PMP : Project Management Professional Exam. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

Handbook of modern sensors : physics, designs, and applications. Fifth Edition

This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sen…

Social marketing : influencing behaviors for good. Fifth Edition

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer,…

Engineering ethics : concepts and cases. Fifth Edition

Bridging the gap between theory and practice, ENGINEERING ETHICS, Fifth Edition, will help you quickly understand the importance of your conduct as a professional and how your actions can affect the health, safety, and welfare of the public. ENGINEERING ETHICS, Fifth Edition, provides dozens of diverse engineering cases and a proven and structured method for analyzing them; practical applicatio…

Festival and special event management. Fifth Edition

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketin…

Engineers and their profession. Fifth Edition

Diversity, and significance of the field. It shows how engineers will play a pivotal role in several of the great challenges--such as rebuilding the infrastructure and maintaining the quality of the environment--facing our country and the world today."--Publisher's description.

Art History. Fifth Edition

The most student-friendly, contextual, and inclusive survey is now personalized, digital, and mobile for today's students. Art History 5th edition continues to balance formal analysis with contextual art history in order to engage a diverse student audience. Authors Marilyn Stokstad and Michael Cothren- both scholars as well as teachers- share a common vision that survey courses should be fille…

Research methods for the behavioral sciences. Fifth Edition

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an exami…

Computer organization and design : the hardware/software interface. Fifth Edi…

"Presents the fundamentals of hardware technologies, assembly language, computer arithmetic, pipelining, memory hierarchies and I/O"--Provided by publisher.