Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This new and updated 16th edition of Television Production offers a thorough and practical guide to professional TV and video production techniques. You will learn how to anticipate and quickly overcome commonly-encountered problems in telev…
For courses in undergraduate Macroeconomics courses. A modern approach to teaching macroeconomics Macroeconomics uses a thoroughly modern approach by building macroeconomic models from microeconomic principles. As such, it is consistent with the way that macroeconomic research is conducted today. This approach allows for deeper insights into economic growth processes and business cycles-the key…
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses t…
Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Researc…
Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to general anthropology carefully balances coverage of core topics and contemporary changes in the field. While maintaining its connection with students through relevant examples, the combination of brevity, readability, and trusted content makes Window on Humanity a perfect …
Jones/George, Essentials of Contemporary Management is the concise edition of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. The authors present management in a way that keeps it relevant to students even if they lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples and the most …
This book represents one effort to make the principles of electrical and computer engineering accessible to students in other engineering disciplines.
This work links managerial decisions to capital markets and the expectations of investors.
In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, Fredrick J Gravetter and Lori-Ann B. Forzano help students see how interesting and exciting experimental and nonexperimental research can be. The text leads students through the research process from start to finish, including tips and strategies for generating research ideas and hypotheses, selecting measures and participants, and d…
Description This book is appropriate for any standalone Computers and Society or Computer Ethics course offered by a computer science, business, or philosophy department, as well as special modules in any advanced CS course. In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of curren…
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …
This concise yet comprehensive introduction to fundamental database concepts is an indispensable resource to develop your knowledge of database management concepts. Now in its sixth edition, Concepts of Database Management, International Edition maintains the focus on real-world cases that made previous editions so effective addressing the most current database issues faced today such as databa…
This book provides an introduction to information systems.
Accounting for Governmental and Nonprofit Entities provides users with extensive, accurate, and up-to-date coverage of accounting and financial reporting for government and not-for-profit organizations, in addition to information on governmental auditing and performance measurement. The textbook uses a unique dual-track approach to teaching governmental accounting and features two independent c…
For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-de…
This edition of 'Organizational Behavior' contains new material on responding to global and cultural diversity with discussions of globalization, workforce diversity and ethics. There is an additional chapter on leadership and expanded coverage of interpersonal and behavioural skills.
Praise for Accounting Best Practices Sixth Edition "For a comprehensive, yet easy-to-read guide to fixing those all-too-common shortcomings in your accounting department, look no further than this excellent book. Steve Bragg provides hundreds of fixes, many of them requiring surprisingly little time or cost while providing a handy guide to common implementation pitfalls . . . I would recommend …
This introductory textbook provides a thorough guide to the management of food and beverage outlets. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress.