Cryptography and network security : principles and practice. Seventh Global E…

Edition

Seventh Global Edition

ISBN/ISSN

9781292158587

Collation

766 p. ; 24 cm.

Series Title

-

Call Number

005.822 Sta c

Digital business and e-commerce management : strategy, implementation and pra…

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Communication and human behavior. Sixth Edition

A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations

Introducing Hospitality. Sixth Edition

For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hosp…

Marketing real people, real choice. Sixth Edition

Previous ed. entered under: Solomon, Michael R.

Leadership : theory, application and skill development. Sixth Edition

The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step beha…

Cornerstones of Managerial Accounting. Sixth Edition

Equip your students with the managerial accounting knowledge they need to become influential business leaders with the unique integrated learning system in CORNERSTONES OF MANAGERIAL ACCOUNTING, 6E. Based on extensive research, the CORNERSTONES approach presents materials the way today's students learn. The step-by-step CORNERSTONES approach helps students establish a strong foundation before m…

Case studies in business ethics. Sixth Edition

No further information has been provided for this title.

Broadcast/cable/web programming : strategies and practices. Sixth Edition

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right appro…

American education : an introduction to social and political aspects. Sixteen…

Joel Spring’s American Education provides a clear, concise introduction to the historical, political, social, and legal foundations of education and to the profession of teaching in the United States. Students will come away with a strong knowledge of the forces behind the shaping of the American educational system through connecting with the latest topics, issues, and data.

The technique of television production. Sixteenth Edition

Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This new and updated 16th edition of Television Production offers a thorough and practical guide to professional TV and video production techniques. You will learn how to anticipate and quickly overcome commonly-encountered problems in telev…

Macroeconomics. Sixteenth Global Edition

For courses in undergraduate Macroeconomics courses. A modern approach to teaching macroeconomics Macroeconomics uses a thoroughly modern approach by building macroeconomic models from microeconomic principles. As such, it is consistent with the way that macroeconomic research is conducted today. This approach allows for deeper insights into economic growth processes and business cycles-the key…

Business driven technology. Sixth Edition

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses t…

Case study research and applications : design and methods. Sixth Edition

Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Researc…

Window on humanity : a concise introduction to anthropology. Sixth Edition

Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to general anthropology carefully balances coverage of core topics and contemporary changes in the field. While maintaining its connection with students through relevant examples, the combination of brevity, readability, and trusted content makes Window on Humanity a perfect …

Essentials of contemporary management. Sixth Edition

Jones/George, Essentials of Contemporary Management is the concise edition of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. The authors present management in a way that keeps it relevant to students even if they lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples and the most …

Principles and applications of electrical engineering. Sixth Edition

This book represents one effort to make the principles of electrical and computer engineering accessible to students in other engineering disciplines.

Case studies in finance : managing for corporate value creation. Sixth Edition

This work links managerial decisions to capital markets and the expectations of investors.

Research methods for the behavioral sciences. Sixth Edition

In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, Fredrick J Gravetter and Lori-Ann B. Forzano help students see how interesting and exciting experimental and nonexperimental research can be. The text leads students through the research process from start to finish, including tips and strategies for generating research ideas and hypotheses, selecting measures and participants, and d…

Ethics for the information age. Sixth Edition

Description This book is appropriate for any standalone Computers and Society or Computer Ethics course offered by a computer science, business, or philosophy department, as well as special modules in any advanced CS course. In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of curren…