Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Advertising and societies : global issues. Second Edition

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have releva…

Business communication today. Eighth Edition

Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…

Ilmu Komunikasi Suatu Pengantar

Edition

-

ISBN/ISSN

9795149938

Collation

xvii, 465 p. ; 24 cm.

Series Title

-

Call Number

302.2 Mul i

Prosiding Seminar Besar Nasional Komunikasi : Komunikasi @2014

Edition

-

ISBN/ISSN

9786021469903

Collation

859 p.

Series Title

-

Call Number

Ref 302.201 Mur p

Ultima Comm : Jurnal ilmu komunikasi Vol. 6 No. 2, Desember 2014

Edition

-

ISBN/ISSN

19791232

Collation

-

Series Title

-

Call Number

Ref 302.2 Uni u

Mobile as 7th of the mass media: Cellphone, Cameraphone, Iphone, Smartphone

With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone,Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia …

Strategic Communication in Business and the Professions. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9789791486798

Collation

560 p ; 26 cm.

Series Title

-

Call Number

658.45 Fri s

Corporate communication. Fifth Edition

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate…

Communication and Human Behavior. Fifth Edition

Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this new edition presumes that the study of communication in human affairs is a complex phenomenon with important and far-reachin…

Organizational Communication: Approaches and Processes. Fifth Edition

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, 5th Edition presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand. Important Notice: Media content referenced within the product description or the product tex…

Principles of Communications : Systems, Modulation, and Noise. Fifth Edition

Market_Desc: · Engineers· Instructors Special Features: · Sections on important areas such as spread spectrum, cellular communications, and orthogonal frequency-division multiplexing are provided· Computational examples are included, illustrating how to use the computer as a simulation tool, thereby allowing waveforms, spectra, and performance curves to be generated· Overviews of the neces…

Digital Signal Processing Using Matlab. Third Edition

In this supplementary text, MATLAB is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive sof…

Authorized Self-Study Guide: Interconnecting Cisco Network Devices, Part 2 (I…

Authorized Self-Study Guide Interconnecting Cisco Network Devices, Part 2 (ICND2) Third Edition Foundation learning for CCNA ICND2 Exam 640-816 Steve McQuerry, CCIE® No. 6108 Interconnecting Cisco Network Devices, Part 2 (ICND2), is a Cisco®-authorized, self-paced learning tool for CCNA® foundation learning. This book provides you with the knowledge needed to install, operate, and troublesho…

Integrated Marketing Communication. Second Asia Pasific Edition

This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…

Human Communication Principles and concepts. Eleventh Edition

Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stim…

Communicating For Result. Eighth Edition

This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience. Covering every aspect of the communication process, COMMUNICATING FOR RESULTS will give you a competitive edge in any business situation-from the initial interview to making skilled presentations (complete…

Introduction To Communication Research. Forth Edition

This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbo…

The Interpersonal Communication Book. Thirteenth Edition

Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…

Introducing communication theory : analysis and application. Third Edition

Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.