Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Effective Public Relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Java : the complete reference. Ninth Edition

The Definitive Java Programming Guide Fully updated for Java SE 8, Java: The Complete Reference, Ninth Edition explains how to develop, compile, debug, and run Java programs. Bestselling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles, as well as significant portions of the Java API library. JavaBeans, servl…

C : how to program. Ninth Global Edition

Edition

Ninth Global Edition

ISBN/ISSN

9781292437071

Collation

831 p. ; 25 cm.

Series Title

-

Call Number

005.13319 Dei c

Networking for dummies. Eighth Edition

Company just hooked you up to a network and you’re wondering what the heck you’re supposed to do with it? Tired of burning spreadsheets onto CDs just so you can share them with coworkers, and you’re wondering what it’ll take to set up a network in your organization? Been tasked with setting up a network and you don’t have a clue about where to begin? Don’t fret, you’ll find all th…

Principles of economics. Eighth Edition

Laskavý a vtipný příběh od oceňované autorky o nutnosti postavit se strachu čelem Jindy poklidná atmosféra v malém městečku se změní, když se přistěhuje nová rodina, která je tak trochu “jiná”. Hrozí, že kvůli nevraživosti místních bude muset z města zmizet a s ní i prastarý dub, ke kterému lidé už po léta chodí na prvního máje věšet svá přání. Ale…

Consumer Behavior: Buying, Having, and Being. Eighth Edition

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Organizational behavior. Eighteenth Edition

For undergraduate and graduate courses in organizational behavior. Help students apply OB concepts The world's most successful Organizational Behavior textbook provides the research you want, in the language your students understand. This text makes current, relevant research come alive for readers. The 18th Edition reflects the most recent research and business events within the field of organ…

Making the team : a guide for managers. Eighth Edition

An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

Information Systems Management in Practice. Eighth Edition

For graduate and undergraduate courses in IT management and IT strategy. The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business.

Political campaign communication : principles and practices. Eighth Edition

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Bond markets, analysis and strategies. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9780273766131

Collation

743 p. ; 26 cm.

Series Title

-

Call Number

332.6323 Fab b

Aljabar linear elementer : versi aplikasi. Edisi Kedelapan

Edition

Edisi Kedelapan

ISBN/ISSN

9789797414184

Collation

523 p. : 25 cm.

Series Title

-

Call Number

512.5 Ror a

Organizational Behavior. Eighth Edition

Overview: Organizational Behavior, Eighth Edition, continues in its tradition of being an up-to-date, relevant and user-driven textbook. Kreitner and Kinicki's approach to organizational behavior is based on the authors’ belief that reading a comprehensive textbook is hard work, but that the process should be interesting and sometimes fun. Thus, they consistently attempt to find a way to…

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Quality and performance excellence : management, organization, and strategy. …

QUALITY AND PERFORMANCE EXCELLENCE, 8e presents the basic principles and tools associated with quality and performance excellence through cutting-edge coverage that includes the latest thinking and practices from the field. This proven text has three primary objectives: familiarize students with the basic principles and methods, show how these principles and methods have been put into effect in…

An Introduction to Database Systems. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9780321197849

Collation

-

Series Title

-

Call Number

005.7421 Dat a

Microsoft Visual C# Step by Step. Eighth Edition

"Expand your expertise--and teach yourself the fundamentals of programming with the latest version of Visual C♯ with Visual Studio 2015. If you are an experienced software developer, you'll get all the guidance, excercises, and code you need to start building responsive, scalable Windows 10 and Universal Windows Platform applications with Visual C♯."--Back cover.

Essentials of understanding psychology. Eighth Edition

Students First. Bob Feldman' s Essentials of Understanding Psychology guides students through Introductory Psychology concepts in an accessible manner, bringing comprehension of difficult material into the grasp of all students – because when students understand psychology, they learn psychology.The thoroughly revised Eighth Edition integrates a variety of elements that foster students' under…

Calculus : Early Transcendentals. Eighth Edition

Success in your calculus course starts here! James Stewart's CALCULUS: EARLY TRANSCENDENTALS, INTERNATIONAL METRIC EDITION texts are world-wide best-sellers for a reason: they are clear, accurate, and filled with relevant, real-world examples. With CALCULUS: EARLY TRANSCENDENTALS, 8E, INTERNATIONAL METRIC EDITION, , Stewart conveys not only the utility of calculus to help you develop technical …