Charting the revolution in television viewing that is underway in living rooms across the country, this book discusses voting practices on American Idol and text-messaging on Degrassi to online forums for connecting with other Buffy the Vampire fans. It shows how the power of the Internet has fundamentally altered television viewing.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in va…
This book will help you to understand why researchers in this field choose and use particular research methods, equipping you to put these methods into practice across the whole range of undergraduate media courses. Bibliography : page 223-241. Index : page 243-249.
Indonesia has a long and rich tradition of transgender cultures, with many festivals and local rites involving members of transgender communities. This book examines how transgendered individuals and transgendered communities are represented in Indonesian film, both gay, lesbian and wari (male-to-female transgender) film and more general film.
In this wide-ranging book, Castells analyses the transformation of the global media industry by the revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, & power relationships have been profoundly modified by the emergence of this new communication environment.
This popular and engaging text, now revised in a second edition, offers readers a social perspective on food, food practices, and the modern food system. It engages readers' curiosity by highlighting several paradoxes: how food is both individual and social, reveals both distinction and conformity, and, in the contemporary global era, comes from everywhere but nowhere in particular. With update…
"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have releva…
This book examines how game designers incorporate critical commentary and playful mechanics into experimental game experiences, probing the intersections of social critique, player interaction, and gamified design strategies in contemporary gaming culture.
The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this inters…
Bibliography: page 337-340. Index: page 341-357.
How do journalists know what they know? Who gets to decide what good journalism is and when it's done right? What sort of expertise do journalists have, and what role should and do they play in society? Until a couple of decades ago, journalists rarely asked these questions, largely because the answers were generally undisputed. Now, the stakes are rising for journalists as they face real-time …