This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, APIs, AI, machine learning, and cloud computing, in a clear and accessible style suitable for readers with no technological backgr…
This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field. Surveying a broad field of discourse and research into journalism education, Creech shows how public ideals, market logics and industry concerns have come to animate discussions…
Included Glossary, Appendix, and Index
In this book, the authors offer a sharp, witty, and wide-ranging takedown of AI hype across its many forms. The authors show how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Included Notes and Index
This book shares the most direct way out for those experiencing hardship and the path to end pain and suffering endured by so many, and shines a light on a future without anxiety or fear
This book delivers a simple and straightforward playbook to manage and measure innovation. Index : page 383-385. Bibliography : page 386-393.
Bibliografi: Halaman 336 - 337
Buku hibah The Asia Foundation