Strategic communication : an introduction

Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.

The Handbook of Strategic Public Relations & Integrated Communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…

The media handbook : a complete guide to advertising media selection, plannin…

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

The political economy of communication. Second Edition

The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…

Understanding communication research methods : a theoretical and practical ap…

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…

Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

A handbook of media and communication research : qualitative and quantitative…

"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…

Signage and wayfinding design : a complete guide to creating environmental gr…

A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary a…

BIM handbook : a guide to building information modeling for owners, managers,…

"The BIM Handbook presents the technology and processes behind BIM and how architects, engineers, contractors and sub-contractors, construction and facility owners (AECO) can take advantage of the new technology and work process. Unlike CAD, BIM is a major paradigm shift in the documentation, work processes and exchange of project information. It facilitates collaboration and further automation…

BIM handbook : a guide to building information modeling for owners, designers…

Discover BIM: A better way to build better buildings Building Information Modeling (BIM) offers a novel approach to design, construction, and facility management in which a digital representation of the building product and process is used to facilitate the exchange and interoperability of information in digital format. BIM is beginning to change the way buildings look, the way they function, a…

Teori komunikasi massa

Terdapat 3 kopi

Psikologi Komunikasi

Edition

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ISBN/ISSN

9789795141457

Collation

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Series Title

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Call Number

153.6 Rak p

Perencanaan dan strategi komunikasi

Buku ini membantu oara pekerja yang bergerak di bidang informasi untuk memahami tugas-tugas yang diembannya, kreatif, dan melihat peluang yang ada untuk meraih keuntungan dalam bisnis, efektif dalam kampanye, memuaskan dalam pemberian pelayanan, dan sukses dalam program-program penyadaran masyarakat. Ia juga mengajarkan cara-cara berusaha dalam bidang komunikasi massa (penerbitan, penyiaran), p…

Komunikasi Politik Konsep, Teori dan Strategi

On political communication in the reform era in Indonesia.

Bridging the culture gap : A Practical guide to internal business communicati…

Judul asli : Bridging the culture gap A Practical guide to internal business communication

Fundamentals of Communication Systems

For one- or two-semester, senior-level undergraduate courses in Communication Systems for Electrical and Computer Engineering majors. This text introduces the basic techniques used in modern communication systems and provides fundamental tools and methodologies used in the analysis and design of these systems. The authors emphasize digital communication systems, including new generations of wir…

Analog and Digital Communications. Second Edition

Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also ge…

How to give effective business briefings : Effective techniques for relaying …

Any organization, no matter how small, needs new ideas to maintain a competitive edge in a crowded market place. This practical book shows employees at any level of an organization how to come up with new ideas and then how to develop them. Packed with tips on creativity and brainstorming, it offers advice on: - working in groups and as an individual - developing an idea and putting it to pract…

Adair on communication and presentation skills

"In this concise and inspiring guide for managers and leaders, management and communications guru John Adair demonstrates the importance of effective communication in good management. This guide emphasizes the importance of listening closely to others and of relating information with clarity and conciseness. Topics covered include reading, writing, speaking, and presentation skills; conducting …

Teknik praktis riset komunikasi : Disertai contoh praktis riset media public …

"Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran. " Buku …