Global Marketing. Fifth Edition

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

Foundation ActionScript 3.0 Animation; Making Things Move!

This is the first definitive and authoritative book available on ActionScript 3 animation techniques. ActionScript animation is a very popular discipline for Flash developers to learn. The essential skill set has been learned by many Flash developers through the first edition of this book. This has now been updated to ActionScript 3, Adobe's new and improved scripting language. All of the code …

Financial Accounting. 2010 IFRS Update. Sixth Edition

In the new sixth edition, readers will be able to clearly see the relevance of accounting in their everyday lives. The authors introduce challenging accounting concepts with examples that are familiar to everyone, which helps build motivation to learn the material. Accounting issues are also placed within the context of marketing, management, IT, and finance.

Business Analysis Essential Library Getting It Right : Business Requirement A…

Volume of the Business Analysis Essential Library Series Getting It Right: Business Requirement Analysis Tools and Techniques, presents principles and practices for effective requirements analysis and specification, and a broad overview of the requirements analysis and specification processes. This critical reference is designed to help the business analyst decide which requirement artifacts sh…

Berhenti Jadi Penonton Televisi

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ISBN/ISSN

9789799107558

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384.55 Eff b

Advertising research : theory and practice. Second Edition

In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Second…

A history of communications : media and society from the evolution of speech …

A History of Communications advances a new theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices, and the Internet - on human history in the long term. New media are "pulled" into widespread use by broad historical trends and these media, once in widespread use, "push" social institutions and beliefs in predictable …

Stop living in this land go to everlasting world of happiness live there forever

In his 10th book about Truth, author Woo Myung breaks down our long-standing preconceptions and explains how a life and world of Truth is within our reach by changing our minds. He explains that the world we dream of but have given up on can be attained when one changes his human mind to the mind of Truth - the mind of the Universe.

The Art Of Puss In Boots

Since his debut in Shrek 2, Puss In Boots has been one of DreamWorks Animation's favorite characters. The aptly titled Puss In Boots finally places the daring feline in the spotlight, telling his tale with the appropriate dose of dramatic bravado. The Art of Puss In Boots is the story of how the filmmakers at DreamWorks Animation approached the ambitious task of crafting a world and backstory c…

Where you become true is the place of truth

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ISBN/ISSN

9780984912414

Collation

341 p. ; 22 cm

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158.1 Woo w

How to say it for women

An expert on professional communications teaches women how to transform themselves by shedding weak phrases, gestures and words, in order to command respect, motivate, establish authority, and make a difference.

Making teams work : 24 lessons for working together successfully

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict.

Marketing : the core. Fifth Edition

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just w…

Logic and Computer Design Fundamentals. Fourth Edition

Featuring a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology. Treatment of logic design, digital system design, and computer design. Ideal for self-study by engineers and …

Machine learning : hands-on for developers and technical professionals

Dig deep into the data with a hands-on guide to machine learning Machine Learning: Hands-On for Developers and Technical Professionals provides hands-on instruction and fully-coded working examples for the most common machine learning techniques used by developers and technical professionals. The book contains a breakdown of each ML variant, explaining how it works and how it is used within cer…

Mathematical logic for computer science. Second Edition

This is a mathematics textbook with theorems and proofs. The choice of topics has been guided by the needs of computer science students. The method of semantic tableaux provides an elegant way to teach logic that is both theoretically sound and yet sufficiently elementary for undergraduates. In order to provide a balanced treatment of logic, tableaux are related to deductive proof systems. The …

OCA Oracle Database 11g: SQL Fundamentals I Exam Guide (Exam 1Z0-051)

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ISBN/ISSN

9780071597883

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004.368 Wat o

Oracle Database 11g PL/SQL Programming : Develop Robust, Database

Design Feature-Rich PL/SQL Applications Deliver dynamic, client/server PL/SQL applications with expert guidance from an Oracle programming professional. With full coverage of the latest features and tools, Oracle Database 11g PL/SQL Programming lays out each topic alongside detailed explanations, cut-and-paste syntax examples, and real-world case studies. Access and modify database information,…

Pedagogy of the oppressed. 50th anniversary edition

First published in Portuguese in 1968, Pedagogy of the Oppressed was translated and published in English in 1970. The methodology of the late Paulo Freire has helped to empower countless impoverished and illiterate people throughout the world. Freire's work has taken on especial urgency in the United States and Western Europe, where the creation of a permanent underclass among the underprivileg…

Problem Solving And Program Design In C. Sixth Edition

Provides a gradual introduction to pointers and covers programming with functions early in the text. In later chapters, students learn to implement fundamental data structures such as lists, stacks, queues, and trees in a language that fosters their understanding of stack- and heap-dynamic memory allocation and programmer-controlled pointers. To enhance students' learning experience it offers t…