Brand mascots : and other marketing animals

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…

Environmental geology. Eleventh International Student Edition

Environmental Geology presents the student with a broad overview of environmental geology. The text looks both at how the Earth developed into its present condition and where matters seem to be moving for the future. This knowledge will provide the student with a useful foundation for discussing and evaluating specific environmental issues, as well as for developing ideas about how the problems…

Critical thinking. Eleventh edition

The first integrated program designed specifically for the critical thinking course, Moore & Parker's Critical Thinking teaches students the skills they need in order to think for themselves-skills they will call upon in this course, in other college courses, and in the world that awaits. The authors' practical and accessible approach illustrates core concepts with concrete real-world examples,…

Leaders & the leadership process : readings, self-assessments & applications.…

Pierce and Newstrom's Leaders and the Leadership Process, 5e is a collection of readings, self-assessments, case studies and experiential exercises on leadership intended to give students a feel for the breadth and richness of this study. The book is organized in to two parts: Part One, divided into 15 chapters, presents a set of readings that will help students understand leaders and the leade…

Global brand integrity management : how to protect your product in today's co…

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

Data structures and algorithms with the C++ STL : a guide for modern C++ prac…

Explore the C++ STL with practical guidance on vectors, algorithms, and custom types for intermediate developers, enriched by real-world examples. Index : page 411-423.

React and React Native : build cross-platform JavaScript and TypeScript apps …

Get a big-picture view of modern React and React Native and see how they go hand-in-hand - covering TypeScript development, Vite, state management strategies, unit testing with Jest, and more. Index : page 487-492

Unity 3D game development : designed for passionate game developers - egineer…

Create ready-to-play 3D games with reactive environments, sound, dynamic effects, and more! Key Features Build a solid foundation for game design and game development. Index : page 335-344

Responsive web design with HTML5 and CSS : build future-proof responsive webs…

Responsive Web Design with HTML5 and CSS: Build Future-Proof Responsive Websites Using the Latest HTML5 and CSS Techniques focuses on website development, front-end design, and responsive layout techniques for various devices. Index : page 461-474.

Learning C# by developing games with Unity 2020 : an enjoyable and intuitive …

This fifth edition of the popular C# guide helps you learn the building blocks of C# language, right from variables to classes and exception handling. Index : page 343-350.

Electronics fundamentals : circuits, devices, and applications. Ninth Global …

Electronics Fundamentals provides both practical and theoretical coverage of electrical, magnetic and electronics concepts Appendix : page 1085-1103. Glossary : page 1116-1125. Index : page 1126-1132.

Petrucci's general chemistry : principles and modern applications. Twelfth Ed…

The 12th edition offers enhanced hallmark features, new innovations, and revised discussions that respond to key market needs for the detailed and modern treatment of chemistry, embracing the power of visual learning and conquering the challenges of effective problem solving and assessment. Included Appendix and Index

Financial accounting fundamentals : media integrated. Fourth Edition

Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material,…

Financial Statement Analysis. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9780071086387

Collation

-

Series Title

-

Call Number

657.320 Sub f

Big data governance an emerging imperative

Written by a leading expert in the field, this guide focuses on the convergence of two major trends in information management--big data and information governance--by taking a strategic approach oriented around business cases and industry imperatives. With the advent of new technologies, enterprises are expanding and handling very large volumes of data; this book, nontechnical in nature and gea…

Java programming : A comprehensive introduction

Java Programming: A Comprehensive Introduction is designed for an introductory programming course using Java. This text takes a logical approach to the presentation of core topics, moving step-by-step from the basics to more advanced material, with objects being introduced at the appropriate time. The book is divided into three parts: Part One covers the elements of the Java language and the fu…

The economy today. Thirteenth Edition

Clear. Current. Connected to Today's Student. Schiller, The Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasises how policymakers must choose between government intervention and market relia…

Micro Economy Today. Thirteenth Edition

Clear. Current. Connected to Today’s Student. Schiller, The Micro Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and mark…

Compensation. Eleventh Edition

Compensation, 11th Edition, by Milkovich, Newman and Gerhart is the market-leading text in this course area. It offers instructors current research material, in depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The authors consult with leading businesses, have won teaching awards, and publish in the leading journals. This text …

Melvin Mencher's news reporting and writing. Twelfth Edition

More than a quarter of a million students have learned the craft and ethics of journalism from Melvin Mencher's News Reporting and Writing. This classic text shows students the fundamentals of reporting and writing and examines the values that direct and underline the practice of journalism. The new edition features current developments in all areas of reporting, discusses the use of stark phot…