Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of…
A comprehensive introduction to programming in Java that covers all major areas of the platform. Contains copious, well-described sample code
1. INTRODUCTION 2. RESEARCH PROBLEM 3. RESEARCH DESIGN 4. SAMPLING 5. DATA COLLECTION AND PROCESSING 6. ANALYSIS AND INTERPRETATION OF DATA.
"""Setiap beberapa puluh tahun, muncul sebuah buku yang mengubah hidup para pembacanya selamanya. Novel Paulo Coelho yang memikat ini telah memberikan inspirasi bagi jutaan orang di seluruh dunia. Kisah yang sangat sederhana, namun menyimpan kebijaksanaan penuh makna, tentang anak gembala bernama Santiago yang berkelana dari rumahnya di Spanyol ke padang pasir Mesir untuk mencari harta karun te…
The sixth edition retains the successful instructional techniques of earlier editions. Chapra and Canale's unique approach opens each part of the text with sections called Motivation, Mathematical Background, and Orientation. This prepares the student for upcoming problems in a motivating and engaging manner.
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, f…
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Effective Training: Systems, Strategies, and Practices is the first book to put training into the larger context of an organization's overall objectives and strategy. The book also presents a comprehensive model of the training process, guiding the reader step-by-step from initial needs analysis through the evaluation of a training program's effectiveness; shows the relationship between trainin…
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research studen…
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, uni…
A fully revised, comprehensive guide offers an in-depth exploration of today's recent technological advances, such as digital age filmmaking, while reviewing a collection of new methods and techniques in relation to various film formats and offering suggestions on the business aspects of financing and producing films. Original.
Offering coverage of the entire audit process, this text takes students step by step through each audit cycle, then shows how each step relates to the process as a whole. Increased emphasis is placed on e-commerce.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pea…
Alexander and Sadiku's fifth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are consi…
In the tradition of the bestselling Writer's Handbook, this comprehensive, informative, and witty guide offers expert advice on everything you need to know about the industry. From starting up, through pitching your first story, to getting a scoop and avoiding libel, this book offers all the useful hints, advice, and contacts you require to be the best. The Journalist's Handbook contains vital …
Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an across the curriculum approach in other media courses.
Martin and Schinzinger's Ethics in Engineering, now in its fourth edition, is for use in courses devoted to engineering ethics, either at the introductory level or at the senior level. Current and thorough, it promotes critical thinking and discussion about moral and ethical issues that engineers face. The up-to-date content provides real world examples and cases and, by offering a framework fo…