'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketin…
Students will learn how to design, plan, market and stage an event. They will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. Covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event.
'Tourism Management' is a complete synthesis of tourism, from its beginnings, through to the major impacts it has on today's global community, the environment and economy.
kaldera yang terbentuk dari letusan gunung berapi 74.000 tahun lalu ini. Danau Toba kini tengah bersolek, menjadi destinasi wisata andalan Indonesia, sehingga tidak kalah dengan Candi Borobudur dan Bali yang telah mendunia. Berwisata ke Danau Toba, Anda takkan pernah kehabisan tujuan untuk mengexplore kemegahan alamnya, kekayaan sejarah dan budayanya, antara lain: Sianjur Mula Mula, desa asal S…
Candi Borobudur dansekitarnya merupakan salah satu dari "10 Bali Baru" yang telah diteteapkan pemerintah Indonesia untuk dikembangkan agar seperti Pulau Bali, layak dikunjungi oleh para wisatawan mancanegara.
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging…
Expedition to islands in eastern Indonesia.
Journalistic reportage of an expedition in tracing the civilization in Nusa Tenggara Timur Province.
Solo tak hanya identik dengan keraton dan batik. Ada beragam keindahan yang memesona di kota ini. Penataan kota yang rapi, bangunan-bangunan bersejarah yang memadukan arsitektur Jawa dan Eropa, museum, candi, daerah pedesaan yang menyajikan pemandangan persawahan yang asri dan hijau, serta kuliner yang lezat. Buku ini akan mengajak pembaca menjelajahi berbagai tempat menarik di Solo, dari Kerat…