Designing Web Navigation: Optimizing the user experience

Provides information on basic Web design and development techniques to create effective navigation systems.

Critical Media Studies : An Introduction. Second Edition

Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features…

Digital media and innovation : management and design strategies in communicat…

Edition

Second Edition

ISBN/ISSN

9781032278469

Collation

284 p. ; 26 cm.

Series Title

-

Call Number

302.23 Ger d

Convergent journalism : an introduction, writing and producing across media. …

Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today's converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it's the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book,…

Children, adolescents, and the media. Second Edition

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.

Learning Action Script 3.0 A Beginner's Guide

In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers. Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you …

Handbook of visual communication : theory, methods, and media. Second Edition

Edition

Second Edition

ISBN/ISSN

9781138590311

Collation

493 p. ; 26 cm.

Series Title

-

Call Number

302.23 Jos h

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Communication power. Second Edition

In this wide-ranging book, Castells analyses the transformation of the global media industry by the revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, & power relationships have been profoundly modified by the emergence of this new communication environment.

Converging media : a new introduction to mass communication. Sixth Edition

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

-

Call Number

659.144 Uto d

Digital cultures : understanding new media

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

Pers Indonesia : Berkomunikasi dalam masyarakat tidak tulus

Indonesian press; collection ofarticles.

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

The media handbook : a complete guide to advertising media selection, plannin…

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

A handbook of media and communication research : qualitative and quantitative…

"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…

A handbook of media and communication research : qualitative and quantitative…

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field an…

50 Tanya Jawab tentang Pers: Panduan Praktis untuk Pejabat, Politisi, Selebri…

Peranan pers semakin menentukan bagi perjalanan bangsa di berbagai bidang. Tapi sejauh ini masih ada banyak salah paham tentang pers di berbagai kalangan, termasuk di kalangan pers sendiri, sehingga menimbulkan hal-hal yang kontraproduktif, mulai dari pemberitaan tidak etis sampai kekerasan dan pemidanaan terhadap wartawan. Lima puluh tanya-jawab dalam buku ini membahas masalah-masalah yang ker…

Adair on communication and presentation skills

"In this concise and inspiring guide for managers and leaders, management and communications guru John Adair demonstrates the importance of effective communication in good management. This guide emphasizes the importance of listening closely to others and of relating information with clarity and conciseness. Topics covered include reading, writing, speaking, and presentation skills; conducting …

Will The last Reporter Please Turn Out The Lights; The Collapse Of Journaslim…

The sudden meltdown of the news media has sparked one of the liveliest debates in recent memory, with an outpouring of opinion and analysis crackling across journals, the blogosphere, and academic publications. Yet, until now, we have lacked a comprehensive and accessible introduction to this new and shifting terrain. In Will the Last Reporter Please Turn out the Lights, celebrated media analys…