In the post-digital era, investigative journalism around the world faces a revolutionary shift in the way information is gathered and interpreted. Reporters in the field are confronted with data sources, new logics of information dissemination, and a flood of disinformation. Investigative journalists are working with programmers, designers and scientists to develop innovative tools and hands-on…
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily re…
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidenc…
The 21st century has already seen dramatic changes affecting both journalism and politics. The rise of a range of new digital and networked communication technologies combined with the stagnation and decline of many traditional mass media has had a profound impact on political journalism. The arrival of new digital media has affected the ways in which political actors communicate with the publi…
Packed with examples pulled straight from recent headlines, ENGINEERING ETHICS, Sixth Edition, helps engineers understand the importance of their conduct as professionals as well as reflect on how their actions can affect the health, safety and welfare of the public and the environment. Numerous case studies give readers plenty of hands-on experience grappling with modern-day ethical dilemmas, …
Unique guide to every UNESCO World Heritage site. The global list has proved a valuable tool in the battle to preserve the world's heritage. Managed by the World Heritage Committee with strict criteria, only the world's most spectacular and extraordinary sites make it onto the List.
BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore…
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style.Part I of the extensively updated twelfth edition sets the stage for how to t…
"Though the challenges confronting the construction industry in developing countries have grown, current research rarely presents effective solutions. This book focuses on the generic subjects relating to the construction industry in developing countries, and provides an up-to-date insight into important new concepts and issues"--
"If you're already familiar with A First Look at Communication Theory and understand the approach, organization, and main features of the book, you may want to jump ahead to the "Major Changes in the Tenth Edition" section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. A Balanced Approach to Theory Selection. W…
"The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on e…
Get started with the latest sculpting features in Blender 3D and learn key sculpting workflows such as Dynotopo, Voxel Remesher, QuadriFlow, and Multiresolution Key Features: Use Blender's core sculpting workflows: basic sculpting, Dynotopo, Voxel Remesher, QuadriFlow, and Multiresolution Learn how to use and customize Blender's sculpting brushes to create fantastic art effortlessly Explore com…
Journalists and Job Loss explores the profound disruption of journalism work in the 21st century's networked digital media environment. The chapters analyse how journalists have experienced and navigated job loss, re-employment, career change and career re-invention as traditional patterns of newsroom employment give way to occupational change, income insecurity and precarious work in journalis…
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
This book summarizes a range of new analytic tools for multitrait-multimethod (MTMM) data. Providing an expository yet accessible approach to cutting-edge developments for MTMM analysis, a selection of quantitative researchers reveal their recent contributions to the field including non-technical summaries and empirical examples. The contributions inform quantitative social scientists of some o…
The purpose of this book is to help quality practitioners perform effective quality control and analysis using Tableau software, a user-friendly data analytics and visualization software. It covers basic introduction to quality analysis, features and functions and step-by-step instructions to use Tableau.
Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both …
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.