As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media …
This work introduces the students to the theoretical and practical aspects of intercultural communication. It includes introductory information on using exercises and discussion topics in class.
COMMUNICATION IN OUR LIVES, Fifth Edition, provides everything you need to strengthen your interpersonal, group, public speaking, and media literacy skills--and demonstrates the value of communication in your life. Award-winning, forward-thinking scholar Julia T. Wood focuses on helping you develop vital communication skills while exploring the latest research and theory of today’s most promi…
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion…
A History of Communications advances a new theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices, and the Internet - on human history in the long term. New media are "pulled" into widespread use by broad historical trends and these media, once in widespread use, "push" social institutions and beliefs in predictable …
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
Human Communication: The Basic Course surveys the broad field of human communication, giving attention to theory, research, and skill development. This book provides an in-depth look at the concepts, principles, and skills of human communication, emphasizing public speaking, interpersonal communication, and small group communication.
Modern electronic communications may have transformed office life, but there is a danger that interpersonal skills are being neglected. It is essential that everyone is confident in their ability to communicate effectively using the variety of methods available. Communication at Work discusses the skills necessary to use each method of communication in a confident, effective manner. Key topics …
Focuses on the links among theory and everyday experiences. This book uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.
For senior/graduate-level courses in discrete-time signal processing. The definitive, authoritative text on DSP, ideal for those with an introductory-level knowledge of signals and systems. Written by prominent, DSP pioneers, it provides thorough treatment of the fundamental theorems and properties of discrete-time linear systems, filtering, sampling, and discrete-time Fourier analysis. By focu…
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leadi…
"Powerful Communication Skills" teaches readers how to speak clearly, listen accurately, and assert themselves effectively. Developing powerful methods of sharing information--whether it's reading, writing, speaking, or listening--can help readers attain higher self-esteem and positive company morale.
This work brings together the experience of educators, trainers and students searching for ways of increasing student motivation. Links between motivation and training, learning and assessment processes are examined through case studies set in a broad range of subject discipline contexts.
Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, 30 Minutes to Boost Your Communication Skills is packed with ideas and advice on how to boost your oral and written communication skills.