Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Schweidel, David A., 19...

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Social media intelligence

Moe, Wendy W.Schweidel, David A., 1981-

As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media …

Edition: -
ISBN/ISSN: 9781107031203
Collation: 194 p ; 24 cm
Series Title: -
Call Number: 302.23 Moe s

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