Social media marketing in tourism and hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…

Technical report writing today. Tenth Edition

TECHNICAL REPORT WRITING TODAY provides thorough coverage of technical writing basics, techniques, and applications. Through a practical focus with varied examples and exercises, students internalize the skills necessary to produce clear and effective documents and reports. Project worksheets help students organize their thoughts and prepare for assignments, and Focus boxes highlight key inform…

Auditing and Assurance Services : An Integrated Approach. Eighteenth Edition

For core auditing courses. An integrated, up-to-date approach to auditing and assurance services. Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as their foundation, students will be able to successful…

Marketing Research : An Applied Orientation. Sixth Edition

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Horngren's cost accounting : a managerial emphasis. Seventeenth Global Edition

For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to cons…

Business ethics : ethical decision making and cases. Tenth Edition

Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Tenth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successfu…

ERP systems for manufacturing supply chains : applications, configuration, an…

ERP Systems for Manufacturing Supply Chains: Applications, Configuration, and Performance provides insight into the core architecture, modules, and process support of ERP systems used in a manufacturing supply chain. This book explains the building blocks of an ERP system and how they can be used to increase performance of manufacturing supply chains.

[E-BOOK] Design thinking and innovation metrics : powerful tools to manage cr…

Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manag…

[E-BOOK] Money, banking, and financial markets. Second Edition

Rather self-descriptive subject matter contained herein. Of note however, is that this book is written is a readily understandable manner, cheers to the author(s) for doing so. Empower yourself, break through the asymmetric barriers of financial markets. Endow leverage to your relationships with intermediaries, or eliminate the need altogether.

Organizational theory, design, and change. Seventh Edition

For undergraduate and graduate courses in Organization Theory, Organizational Design, and Organizational Change/Development. Business is changing at break-neck speed so managers must be increasingly active in reorganizing their firms to gain a competitive edge. Organizational Theory, Design, and Change continues to provide students with the most up-to-date and contemporary treatment of the way …

Operations management. Ninth International Edition

The Student video library DVDs and the Student CD-ROM contain supplementary material for Operations management, 9th ed. and Principles of operations management, 7th ed. In the Virtual Office Hours on the DVDs, the authors walk students through each of the chapter solved problems. The video cases which supplement the book's content feature real companies and allow students to watch short video c…

International corporate finance : value creation with currency derivatives in…

As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finan…

Majalah Parahyangan: vol. XIII No. 3 / 2026 / Jul - Sept

Edisi ini membahas tentang seluk beluk perdagangan internasional dan posisi Indonesia di tengah carut marut perdagangan global saat ini

Czech, Please : Workbook

Edition

-

ISBN/ISSN

9788024615776

Collation

-

Series Title

-

Call Number

491.8 Cve c

GPR dalam Penelitian, Publikasi & Peran Strategisnya

Melalui buku ini, penulis ingin membagikan perspektif penulis terhadap peran GPR dalam strateginya membangun komunikasi organisasi melalui perannya pada penelitian dan publikasi. Strategi komunikasi organisasi juga dibangun GPR melalui budaya kerja dan manajemen interior kerja yang kondusif.

Global Perspective of South Korea : Based on Cultural Approach

This book explains different perspective and bring a diversity of knowledge of South Korea's culture to international relations

GPR Membangun Opini Publik : Isu Ekonomi Kontemporer

Buku ini merupakan kumpulan opini yang disampaikan humas pemerintahan melalui media masa. Buku ini memberikan gambaran kondisi dan profil ekonomi yang terjadi pada periode tertentu dan sebagai bagian dari catatan sejarah perjalanan ekonomi bangsa Indonesia.

Budaya Hallyu Korea

Buku Pengantar Korea Seri ke-6 mengungkap fenomena Hallyu, Korean wave (gelombang Korea) dan ulasan berbagai industri kreatif sampai makanan

Irish Gastro Diplomacy : the Discussion of Irish F&B Sundries

The Irish government considers gastro diplomacy an effective way to encourage trade in the Irish F&B industries, including advancing their tourism industry. By seeing the Irish government's efforts to promote their F&B industries, this book provides an overview of gastro diplomacy from the Rostamaji Korniawan's point of view.

Czech, Please : Czech Textbook for Foreigner

Edition

-

ISBN/ISSN

9788024615776

Collation

216 page ; 30 cm.

Series Title

-

Call Number

491.8 Cve c