Business.
Intro: Memo to the CEO: your talent playbook -- Forge the tools of transformation -- Energize the board -- Design & redesign the work of the organization -- Reinvent HR as a source of competitive advantage -- Scale up individual talent -- Create an M & A strategy for talent -- Drive the talent playbook
The internationally best-selling personal story of "the doctor on the front lines of the migrant crisis" (CNN). Situated more than one hundred miles off Italy’s southern coast, the rocky island of Lampedusa has hit world headlines in recent years as the first port of call for hundreds of thousands of African and Middle Eastern refugees fleeing civil war and terrorism and hoping to make a new …
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the…
Many people see American cities as a radical departure in the history of town planning because of their planned nature based on the geometrical division of the land. However, other cities of the world also began as planned towns with geometric layouts so American cities are not unique. Why did the regular grid come to so pervasively characterize American urbanism? Are American cities really so …
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen. Showing us there is a better way to reach your audience through simplicity and storytelling, Garr tackles the conventional wisdom of making presentations with slides and shares his approach to designing and delivering successful and …
This is a valuable guide to the fundamentals of interactive digital media, offering best practices and common pitfalls throughout.
Three Google Ventures design partners outline a five-day process for problem-solving and identifying correct solutions using design, prototyping, and testing ideas with customers.
This book explores ways in which the increasingly 'measurable' news audience has had an impact on journalistic practices, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption practices. Considering the combination of digital technology that makes measurable journalism possible, the contributors to this volume examine the work of vari…
In this New York Times bestseller, a single mother sets out to find the North Carolina man who sent a message meant for someone else . . . and the journey may change her life forever. Divorced and disillusioned about relationships, Theresa Osborne is jogging when she finds a bottle on the beach. Inside is a letter of love and longing to "Catherine," signed simply "Garrett." Challenged by the my…
In this text, author Chad Schwartz presents an introductory investigation into tectonic theory, subdividing it into distinct concepts in order to make it accessible to beginning and advanced students alike.
Planning for Strategic Communication is a teaching aid and student workbook designed to supplement instruction for students learning to write plans for strategic communication scenarios. It was created to serve as a workbook for practical application accompanying Ihlen, van Ruler, & Fredriksson's Public Relations & Social Theory (Routledge, 2009). The workbook offers instruction in conducting a…
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson ex…
: This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today's corporation. It seeks to demonstrate to the engaged reader the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executi…
News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how. Rather than talking Internet hype, A Prac…
By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization.
Stephen King's classic #1 New York Times bestseller and the basis for the massively successful films It: Chapter One and It: Chapter Two as well as inspiration for HBO Max’s upcoming Welcome to Derry—about seven adults who return to their hometown to confront a nightmare they had first stumbled upon as teenagers...an evil without a name: It. Welcome to Derry, Maine. It’s a small city, a p…