Reassessing the relationship between marketing and public relations : new per…

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both dis…

The mathematics of the modernist villa : architectural analysis using space s…

This book presents the first detailed mathematical analysis of the social, cognitive and experiential properties of Modernist domestic architecture. The Modern Movement in architecture, which came to prominence during the first half of the twentieth century, may have been famous for its functional forms and machine-made aesthetic, but it also sought to challenge the way people inhabit, understa…

Foresight for science, technology and innovation

​Decision-makers at all levels are being confronted with novel complexities and uncertainties and face long-term challenges which require foresight about long-term future prospects, assumptions, and strategies. This book explores how foresight studies can be systematically undertaken and used in this context. It explicates why and how methods like horizon scanning, scenario planning, and road…

Business essentials for strategic communicators : creating shared value for t…

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business i…

Systems analysis and design in a changing world

Refined and streamlined, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development. Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's market. The autho…

Environment reporters in the 21st century

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- Part I: Environment Reporting -- 1. The Environment Beat -- 2. Studying Specialized Environment Reporters -- Part II: The Environment Reporters of the 21st Century -- 3. The Environment Reporters -- 4. The Work Environment -- 5. Covering the Environment -- 6. Wrestling with Objectivity a…

Demanding images : democracy, mediation, and the image-event in Indonesia

The end of authoritarian rule in 1998 ushered in an exhilarating but unsettled period of democratization in Indonesia. A more open political climate converged with a rapidly changing media landscape, yielding a vibrant and volatile public sphere within which Indonesians grappled with the possibilities and limits of democracy amid entrenched corruption, state violence, and rising forms of intole…

Advancing wood architecture : a computational approach

In light of environmental challenges architecture is facing, wood is no longer regarded as outmoded, nostalgic, and rooted in the past, but increasingly recognized as one of the most promising building materials for the future. Recent years have seen unprecedented innovation of new technologies for advancing wood architecture. Advancing Wood Architecture offers a comprehensive overview of the n…

Strategic communication : origins, concepts, and current debates

"Strategic communication, the focus of much heated debate over the last few years, is widely decried as an area in which the U.S. government must improve. Unhappily, while the need to more effectively harness our capabilities to compete in the struggle for minds and hearts is clear, how, exactly, to do that is not.

Health design thinking : creating products and services for better health

Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-cen…

R. Buckminster Fuller : pattern-thinking

Pattern-Thinking' reassesses the work of Buckminster Fuller?unique hybrid between theoretician, architect, designer, educator, inventor, and author?as advancing contemporary models of design- research, practice, and pedagogy. Drawing extensively on Fuller?s archive, the book follows his unique process of translation between the physical and conceptual dimensions of design, to redefi ne our unde…

Operations + Supply Management

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Pengaruh Perilaku "Khalayak Aktif" Di Kanal 'Milenials Memilih' IDN Times Ter…

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126 p. ; 30 cm.

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JR-131401100042

Hubungan Tingkat Literasi Media Dan Informasi Dengan Kompetensi Sebagai Warga…

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122 p. ; 30 cm.

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JR-191401100041

Pengaruh Motif Penggunaan Media Dan Tingakt Kepercayaan Pada Berita Terhadap …

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135 p. ; 30 cm.

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JR-191401100040

Pengaruh Motif Penggunaan Media Dan Tingakt Kepercayaan Pada Berita Terhadap …

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Pemaknaan Audiensi Terhadap Pemberitaan Komik Gay Muslim Di Indonesia : Studi…

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195 p. ; 30 cm.

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JR-191401100039

Pengaruh Persepsi Kredibilitas Media Terhadap Keputusan Generasi Milenial Di …

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128 p. ; 30 cm.

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JR-191401100038

Pemahaman dan Praktik Fact-Checking Para Pengecek Fakta di Kompas.com

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167 p. ; 30 cm.

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JR-191401100037

Kesetaraan Gender Di Media (Studi Kasus Terhadap Jurnalis Perempuan Tribunnew…

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100 p. ; 30 cm.

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JR-141401100036