Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Dühring, Lisa

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Reassessing the relationship between marketing and public relations : new per…

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both dis…

Edition: -
ISBN/ISSN: 9783658180331
Collation: -
Series Title: -
Call Number: 659.01 Duh r

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