How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Throug…
Written for non-designers, "White Space Is Not Your Enemy" is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
Discusses the visual language that the materials, media, and processes create With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored…
Clear step-by-step instructions show how to render with botanical accuracy a wide range of plants and plant parts -- from flowers and fruits, leaves and bark, to fungi, mosses, and seaweeds. Detailed examples illustrate techniques including pencil, ink, watercolor, gouache, acrylics, and scraper board, making this a complete instructional course in drawing and painting plants.
This book offers instructions for drawing urban street rumbles, battling maids, destructive fantasy creatures, and futuristic battle sequences.
"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and make…
Best of Business Card Design 8 features an innovative collection of the most current and best work by top designers worldwide. The “go-to” sourcebook for business card design inspiration, this volume contains no text—other than design credits—which provides for pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource will be soug…
Examples of each genre demonstrate the various stages of painting a picture. This enables you to improve your technique from the very first sketch to the most complex composition: Mastering the Art of Painting is the ideal introduction for the prospective artist!
Anyone interested in traditional Chinese painting will find these four volumes useful for self-study. Each of the four volumes teach amateur brush painters to execute the intricacies of Chinese brush painting. Beginning with the separate parts and then progressing to the composition, these volumes feature exquisite illustrations that will enable the learner to pick up the basics as if in a clas…
The book features a variety of graphic elements and their applications in different spaces. The visual elements do not only display the philosophy of spatial decoration, but also create a great interaction with audience, providing many insights into the visual relationship between graphics and space. With the use of different motifs in different spatial situations, this book shows the powerful …
· Provides exercises to jump start creativity and overcome creative blocks · Contains inspirational examples of awareness-raising tactics and the stunning work that resulted · Includes interviews and anecdotes from a wide range of international designers Designers often find themselves going down the same route time and again, and feel in need of an injection of ideas. Recharge Your Design B…
Batik: Fabled Cloth of Java is richly illustrated with color plates of the finest antique and contemporary batik from thirty museums and private collections around the world. From the royal courts of Yogyakarta and Cirebon to the coastal towns of Pekalongan, Surabaya and Lasem, Inger McCabe Elliot takes the reader on a spellbinding tour of Java's north coast examining the customs, cultures and …
On textile designs of batik of Jawa Timur Province.
The availability of high design at affordable prices has created a new generation of consumers who are looking for unusual and one-of-a-kind objects. A growing collector’s market has fueled the interest in young, emerging designers, whose work has become highly sought after, and galleries are opening everywhere to help meet this new demand. This is the first publication to present these recen…
An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."
The fifth volume in the best-selling LogoLounge series brings together an exciting collection of 2,000 totally new logos from designers worldwide submitted to LogoLounge.com, the largest collection of logo designs in the world. The front of the book contains an inspiring series of articles, featuring top-notch design work from such world design leaders as Lippincott, Felix Sockwell, Fragile, Ca…
· As many as 50% of graphic designers work in-house across a variety of different industries and market sectors · Explores the day-to-day challenges of working in-house from a design perspective · Provides advice on how to network with other designers and how to keep in touch with the wider design community and creative trends In-House Design in Practice is a unique practical and inspiration…
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on the themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of lo…