Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Edge, Jon

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Don't mess with the logo

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and make…

Edition: -
ISBN/ISSN: 9780273714200
Collation: -
Series Title: -
Call Number: 742 Edg d

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