Networks of Outrage and Hope is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, from the Occupy Wall Street movement to the social protests in Turkey, Brazil and elsewhere. While these and similar social movements differ in many important ways, there is one thing they share in com…
This text is designed to help students who have already done an introductory course in philosophy - guiding them to think more clearly about how to form their moral beliefs in the wisest and most rational way
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concep…
'Fifty Contemporary Film Directors' examines the work of some of today's most popular and influential cinematic figures. It provides an overview of each director's contribution to cinema, incorporating a discussion of their career, major works and impact. Featured directors include Martin Scorsese, Steven Spielberg and Jackie Chan
On January 23rd 2011, Alexandra - the woman you've all known from the book Divortiare - discovered the fun of Twitter through her account @alexandrarheaw. These are the collections of her tweets on her everyday life and not-so private thoughts that will finally answer the question: 'Can you love and hate someone so much at the same time?'
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmma…
Comic on children's games in Indonesia.
Commitment is a funny thing, you know? It's almost like getting a tattoo. You think and you think and you think and you think before you get one. And once you get one, it sticks to you hard and deep. "Jadi lebih penting punya Furla baru daripada ngilangin nama mantan laki lo dari dada lo?" Pernah melihat Red Dragon? Aku masih ingat satu adegan saat Hannibal Lecter yang diperankan Anthony Ho…
When a new NASA satellite spots evidence of an astonishingly rare object buried deep in the Arctic ice, the floundering space agency proclaims a victory ... a victory that has profound implications for US space policy and the impending presidential election.
This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index
PSIM® is an electronic circuit simulation software package, designed specifically for use in power electronics and motor drive simulations but can be used to simulate any electronic circuit. With fast simulation speed and user friendly interface, PSIM provides a powerful simulation environment to meed the user simulation and development needs. This book shows how to simulate the power electron…
The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Student…
Rewiring your mind for AI isn't a technical manual--it's a survival guide for working professionals, students, educators, leaders, and anyone navigating the accelerating impact of generative AI. Included Index
Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple ""canned"" applications. This text is also at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions.
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business