Building automation has evolved from pneumatic controls to electronic control devices with significantly greater capabilities and flexibility. Today, a building automation system is a network of "intelligent" devices that controls one or more building systems, such as HVAC, lighting, and security systems. They operate cooperatively to share building information and control system devices automa…
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data�…
Fundamentals of Organizational Communicationpresents organizational communication concepts within a unique competency-based approach that incorporates personal knowledge, interpersonal sensitivity, communication skills, and ethical values. Blending theory, analysis, and practice, this book provides an extensive introduction to major organizational communication issues, theories, and skills, ena…
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.
Communication and Capitalism outlines foundations of a critical theory of communication. Index : page 371-386
Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards. You're going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…
Conflict management and harmony building are two key issues of intercultural communication research and merit particular attention in the globally interconnected world. In the expanded second edition, the book explores the effective ways to manage intercultural conflict and develop intercultural harmony, and takes an interdisciplinary approach to address the two issues. The book begins with the…
This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…
This show-by-example sourcebook clearly illustrates proven methods and procedures for keeping a highly useful visual notebook. Visual Notes for Architects and Designers demonstrates how to make rapid, notational sketches that serve as visual records for future reference, as well as improve understanding and facilitate the development of ideas. It shows how to expand knowledge of a subject beyon…
di edisi ke dua tahun 2013 ini, dilengkapi dengan contoh contoh skripsi dan tesis menggunakan semiotika Charles Sander Peirce dan Semiotika social MK Halliday
This intuitive yet rigourous introduction derives the core results of digital communication from first principles. Theory, rather than industry standards, motivates the engineering approaches, and key results are stated with all the required assumptions. The book emphasizes the geometric view, opening with the inner product, the matched filter for its computation, Parseval's theorem, the sampli…
Explores the full spectrum of communication, from careers to information technologies, in an interdisciplinary fashion. Emphasis is on both historical and current issues, topics, and people.
Focusing on the Internet and the fundamentally important issues of networking, This text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The 8th Edition, Global Edition, has been updated to reflect the most important and exciting recent advances in networking, including the importa…
A comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, equality, and justice -- from publisher description.