Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Watches XI International

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

658.827 Cob w

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Third Edition

ISBN/ISSN

9780132336222

Collation

692 p.

Series Title

-

Call Number

658.82722 Kel s

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Strategic corporate communication : core concepts for managing your career an…

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

B2B Brand Management

Edition

-

ISBN/ISSN

9789797986230

Collation

383 p.

Series Title

-

Call Number

658.82722 Pfo b

A branded world : adventures in public relations and the creation of superbrands

Edition

-

ISBN/ISSN

9780471432883

Collation

259 p.

Series Title

-

Call Number

658.827 Lev a

IMC : using advertising and promotion to build brands

Edition

First Edition

ISBN/ISSN

9780256214765

Collation

-

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.82722 Dun i

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Blog marketing : Cara baru yang revolusioer untuk meningkatkan penjualan, mem…

Edition

-

ISBN/ISSN

9789792700893

Collation

xix, 340 hlm. ; 23 cm.

Series Title

-

Call Number

658.827 Wri b

Global brand integrity management : how to protect your product in today's co…

Edition

-

ISBN/ISSN

9780071494441

Collation

309 p.

Series Title

-

Call Number

658.827 Pos g

Personal brands : manage your life with talent and turn it into a unique expe…

This book shows how to build and manage your personal brand

Brand activation : implementing the real drivers of sales and profit

Edition

-

ISBN/ISSN

9780994429308

Collation

-

Series Title

-

Call Number

658.81 Mck b

The Brand Handbook

Edition

-

ISBN/ISSN

9780500514085

Collation

-

Series Title

-

Call Number

658.82722 Oli t

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fourth Edition

ISBN/ISSN

9780273779414

Collation

590 p. : ill. ; 28cm

Series Title

-

Call Number

658.827 Kel s

Brand bible : the complete guide to building, designing, and sustaining brands

Edition

-

ISBN/ISSN

9781592537266

Collation

-

Series Title

-

Call Number

658.8343 Mil b

Brand bible : the complete guide to building, designing, and sustaining brands

Edition

-

ISBN/ISSN

9781592537266

Collation

-

Series Title

-

Call Number

658.827 Mil b