For upper-level courses in Devices and Circuits at 2-year or 4-year Engineering and Technology institutes. Electronic Devices and Circuit Theory, Eleventh Edition, offers students a complete, comprehensive survey, focusing on all the essentials they will need to succeed on the job. Setting the standard for nearly 30 years, this highly accurate text is supported by strong pedagogy and content th…
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E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive cove…
Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.
Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution didn't turn out to be anything like we thought it would be. At the end of the 1990s, the discussion of many observers, we among them, focused on the rise of the "cyberconsumer" and the emergence of "Internet marketing." At the extreme, t…
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutori…
This best–selling, easy to read book offers the most complete discussion on the theories and principles behind today′s most advanced communications systems. Throughout, Haykin emphasizes the statistical underpinnings of communication theory in a complete and detailed manner. Readers are guided though topics ranging from pulse modulation and passband digital transmission to random processes …
“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don…
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Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…
BUSINESS ANALYSIS & VALUATION: USING FINANCIAL STATEMENTS, TEXT & CASES, 4E has a valuation emphasis and focuses on a four-part framework: (1) business strategy analysis for developing an understanding of a firm's competitive strategy; (2) accounting analysis for representing the firm's business economics and strategy in its financial statements, and for developing adjusted accounting measures …
The automotive and aerospace industries have used information modeling techniques for years and now major construction companies are embracing BIM CD-ROM includes software evaluations, links, case studies, exercises, and more