Designing for newspapers and magazines. Second Edition

Christ Frost shows how a well designed publication can provide a powerful platform for good journalism. He details the elements of a good design & provides instruction on how to get the most out of computers & computer-aided design.

Circuit design and simulation with VHDL. Second Edition

A presentation of circuit synthesis and circuit simulation using VHDL (including VHDL 2008), with an emphasis on design examples and laboratory exercises. This text offers a comprehensive treatment of VHDL and its applications to the design and simulation of real, industry-standard circuits. It focuses on the use of VHDL rather than solely on the language, showing why and how certain types of c…

Strategic communication : an introduction. Second Edition

Edition

Second Edition

ISBN/ISSN

9780367769291

Collation

254 p. ; 27 cm.

Series Title

-

Call Number

658.45 Fal s

The Business Model Navigator: The Strategies Behind the Most Successful Compa…

Edition

Second Edition

ISBN/ISSN

9781292327129

Collation

424 p. ; 24 cm.

Series Title

-

Call Number

658.4 Gas b

Consumer behaviour and culture : Consequences for Global Marketing and Advert…

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging acr…

Online public relations : a practical guide to developing an online strategy …

[First published in 2001 by Kogan Page Limited.].

Financial accounting. Eleventh Edition

Preface -- Visual walk-through -- The financial statements -- Transaction analysis -- Accrual accounting & income -- Internal control & cash -- Short-term investments & receivables -- Inventory & cost of goods sold -- Plant assets, natural resources, & intangibles -- Long-term investments & the time value of money -- Liabilities -- Stockholders' equity -- Evaluating performance: earnings qualit…

Even elephants can dance: transforming organizations through strategy and per…

Edition

-

ISBN/ISSN

9789792277470

Collation

449 p.

Series Title

-

Call Number

658.4 Had e

Even Buffett Isn't Perfect

Edition

-

ISBN/ISSN

9789797988098

Collation

258 p.

Series Title

-

Call Number

650.028522 Jan e

Electronic Principles. Eighth Edition

This current textbook can be checked out for 2-hours at the Library Desk. If it is unavailable, you may place a hold to get on the waiting list.

Electronic devices and circuit theory. Ninth International Edition

For upper-level courses in Devices and Circuits at 2-year or 4-year Engineering and Technology institutes. Electronic Devices and Circuit Theory, Eleventh Edition, offers students a complete, comprehensive survey, focusing on all the essentials they will need to succeed on the job. Setting the standard for nearly 30 years, this highly accurate text is supported by strong pedagogy and content th…

Eksplorasi Zahir accounting

Plus 1 CD ROM,

E-business. Ninth Edition

E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive cove…

Digital image processing. Third Edition

Edition

Third Edition

ISBN/ISSN

9780131687288

Collation

xxii, 793 p. : ilus. ; 25 cm.

Series Title

-

Call Number

621.36722 Gon d

Digital Image Processing : an algorithmic approach with matlab

Edition

-

ISBN/ISSN

9781138115187

Collation

-

Series Title

-

Call Number

621.36722 Qid d

Cybermarketing Essentials for Success

Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.

Corporate Social Responsibility : From Charity to Sustainability

Edition

-

ISBN/ISSN

9789790610385

Collation

-

Series Title

-

Call Number

658.408 Sol c

Convergence marketing : Running with the centaurs

Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution didn't turn out to be anything like we thought it would be. At the end of the 1990s, the discussion of many observers, we among them, focused on the rise of the "cyberconsumer" and the emergence of "Internet marketing." At the extreme, t…

Consumer behavior. Eleventh Edition

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutori…

Communication Systems. Fifth International Edition

This best–selling, easy to read book offers the most complete discussion on the theories and principles behind today′s most advanced communications systems. Throughout, Haykin emphasizes the statistical underpinnings of communication theory in a complete and detailed manner. Readers are guided though topics ranging from pulse modulation and passband digital transmission to random processes …