Strategic advertising management. Fifth Edition

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Introduction To Information Systems. Fifteenth Edition

O'Brien's Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and …

Sales promotion : how to create and implement campaigns that really work. Fif…

-how to be creative --

Operations and supply chain management. Fifteenth Edition

Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fifteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management. Connect is…

Human resource management. Fifteenth Edition

For courses in Management. Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologi…

Technical drawing with engineering graphics. Fifteenth Edition

The 15th edition of Giesecke's, Technical Drawing and Engineering Graphics is a comprehensive introduction and detailed reference for creating 3D models and 2D documentation drawings. Expanding on its reputation as a trusted reference, this edition expands on the role that the 3D CAD database plays in design and documentation. The text maintains its excellent integration of illustrations with t…

The Practice of Advertising. Fifth Edition

Addressing key issues in the industry, this resource presents a comprehensive overview of its components. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples as illustrations.

Human resource information systems : basics, applications, and future directi…

Edition

Fifth Edition

ISBN/ISSN

9781071808443

Collation

538 p. ; 24 cm.

Series Title

-

Call Number

658.3 Joh h

Fundamentals of aerodynamics. Fifth Edition

In keeping with its bestselling previous editions, Fundamentals of Aerodynamics, Fifth Edition by John Anderson, offers the most readable, interesting, and up-to-date overview of aerodynamics to be found in any text. The classic organization of the text has been preserved, as is its successful pedagogical features: chapter roadmaps, preview boxes, design boxes and summary section. Although fund…

Exploring engineering : an introduction to engineering and design. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780128150733

Collation

632 p. ; 24 cm.

Series Title

-

Call Number

620 Kos e

Materials for architects and builders. Fifth Edition

Resource added for the Construction Technology program 104752.

Principles and applications of electrical engineering. Fifth Edition

Giorgio Rizzoni and James Kearns 6th edition provides a solid overview of the electrical engineering discipline that is especially geared toward the many non-electrical engineering students who take this course. The hallmark feature of the text is its liberal use of practical applications to illustrate important principles. The applications come from every field of engineering and feature excit…

Modern optical engineering. Fourth Edition

The Latest Advances in Optical Engineering and Lens Technology Long-established as the definitive optics text and reference, Modern Optical Engineering has been completely revised and updated to equip you with all the latest optical and lens advances. The Fourth Edition now contains cutting-edge information on optical engineering theory, design, and practice, including new chapters on ray traci…

Strategic Management of information systems. Fourth Edition

Pearlson and Saunders’ Third Edition of Managing and Using Information Systems: A Strategic Approach gives students the insights and knowledge they need to become active participants in information systems decisions. By demonstrating how IT relates to organizational design and business strategy, this title covers the essential concepts of MIS. Within the 4 th edition, students will also learn…

Exploring engineering : an introduction to engineering and design. Fourth Edi…

Exploring Engineering, Fourth Edition: An Introduction to Engineering and Design, winner of a 2017 Textbook Excellence Award (Texty), presents the emerging challenges engineers face in a wide range of areas as they work to help improve our quality of life. In this classic textbook, the authors explain what engineers actually do, from the fundamental principles that form the basis of their work …

Financial and managerial accounting. Fourteenth Edition

Give your students a solid foundation in core accounting concepts while helping learners develop a true appreciation for why accounting is important to business and a prosperous society. Warren/Reeve/Duchac’s FINANCIAL AND MANAGERIAL ACCOUNTING, 14E clearly demonstrates how accounting is much more than simply data and black and white rules. Instead, students see how accounting provides key in…

Project management : achieving competitive advantage. Fourth Global Edition

Edition

Fourth Global Edition

ISBN/ISSN

9781292094793

Collation

562 p. ; 26 cm.

Series Title

-

Call Number

658.404 Pin p

Auditing and accounting cases : investigating issues of fraud and professiona…

Edition

Fourth Edition

ISBN/ISSN

9781259010880

Collation

272 p. ; 24 cm.

Series Title

-

Call Number

657.450973 Thi a

Integrated marketing communications : strategic planning perspectives. Fourth…

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Nutrition for healthy living. Fourth Edition

COMING SOON: Revised for2015 Dietary Guidelines Completely revised, up-to-date, and redesigned, the fourth edition of Nutrition for Healthy Living takes an innovative approach to introductory nutrition for non-science majors. With its unique, concise organization and a distinct focus on consumerism, this engaging, fun-to-read text provides students with the scientific foundation needed to make …