The theory and practice of change management. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781352012538

Collation

-

Series Title

-

Call Number

658.406 Hay t

Digital marketing : strategy, implementation and practice. Sixth Edition

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Fundamentals of materials science and engineering : an integrated approach. S…

Edition

Sixth Edition

ISBN/ISSN

9781119820543

Collation

883 p. ; 25 cm.

Series Title

-

Call Number

620.11 Cal f

Business analysis and valuation IFRS Edition. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781473779075

Collation

584 p. ; 26 cm.

Series Title

-

Call Number

658.1522 Pal b

Food and Beverage Management: For the Hospitality, Tourism and Event Industri…

Edition

Sixth Edition

ISBN/ISSN

9781915097262

Collation

456 p. ; 24 cm.

Series Title

-

Call Number

647.95 Cou f

Strategic management. Sixth Edition

Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks

Financial & managerial accounting : the basis for business decisions. Sixteen…

With the sixteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team continues to be a solid foundation for students who are learning basic accounting concepts. In this revision, the authors have added to and refined the coverage of International Financial Reporting Standards (IFRS), particularly in Chapter 15 ("Global Business and Accoun…

Handbook of modern sensors : physics, designs, and applications. Fifth Edition

This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sen…

Social marketing : influencing behaviors for good. Fifth Edition

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer,…

Engineers and their profession. Fifth Edition

Diversity, and significance of the field. It shows how engineers will play a pivotal role in several of the great challenges--such as rebuilding the infrastructure and maintaining the quality of the environment--facing our country and the world today."--Publisher's description.

Strategic advertising management. Fifth Edition

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Introduction To Information Systems. Fifteenth Edition

O'Brien's Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and …

Sales promotion : how to create and implement campaigns that really work. Fif…

-how to be creative --

Operations and supply chain management. Fifteenth Edition

Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fifteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management. Connect is…

Human resource management. Fifteenth Edition

For courses in Management. Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologi…

Technical drawing with engineering graphics. Fifteenth Edition

The 15th edition of Giesecke's, Technical Drawing and Engineering Graphics is a comprehensive introduction and detailed reference for creating 3D models and 2D documentation drawings. Expanding on its reputation as a trusted reference, this edition expands on the role that the 3D CAD database plays in design and documentation. The text maintains its excellent integration of illustrations with t…

The Practice of Advertising. Fifth Edition

Addressing key issues in the industry, this resource presents a comprehensive overview of its components. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples as illustrations.

Human resource information systems : basics, applications, and future directi…

Edition

Fifth Edition

ISBN/ISSN

9781071808443

Collation

538 p. ; 24 cm.

Series Title

-

Call Number

658.3 Joh h

Fundamentals of aerodynamics. Fifth Edition

In keeping with its bestselling previous editions, Fundamentals of Aerodynamics, Fifth Edition by John Anderson, offers the most readable, interesting, and up-to-date overview of aerodynamics to be found in any text. The classic organization of the text has been preserved, as is its successful pedagogical features: chapter roadmaps, preview boxes, design boxes and summary section. Although fund…

Exploring engineering : an introduction to engineering and design. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780128150733

Collation

632 p. ; 24 cm.

Series Title

-

Call Number

620 Kos e