In the new sixth edition, readers will be able to clearly see the relevance of accounting in their everyday lives. The authors introduce challenging accounting concepts with examples that are familiar to everyone, which helps build motivation to learn the material. Accounting issues are also placed within the context of marketing, management, IT, and finance.
Volume of the Business Analysis Essential Library Series Getting It Right: Business Requirement Analysis Tools and Techniques, presents principles and practices for effective requirements analysis and specification, and a broad overview of the requirements analysis and specification processes. This critical reference is designed to help the business analyst decide which requirement artifacts sh…
In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Second…
An expert on professional communications teaches women how to transform themselves by shedding weak phrases, gestures and words, in order to command respect, motivate, establish authority, and make a difference.
These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict.
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just w…
Featuring a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology. Treatment of logic design, digital system design, and computer design. Ideal for self-study by engineers and …
Six Sigma for Managers is a practical overview on how to implement Six Sigma practices in everyday business. Emphasizing straightforward explanations instead of complex charts and statistics, it shows managers how to map processes, measure smart, and follow other Six Sigma principles.
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, an…
'Entrepreneurship' takes students on the entire journey of launching a new business venture, placing a unique emphasis on the front end of the entrepreneurial process.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A definitive guide to energy systems engineering—thoroughly updated for the latest technologies Written by a team of experts in the industry, this comprehensive resource discusses fossil, nuclear, and renew…
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
The second edition of Holtzapple and Reece’s popular text, Concepts in Engineering, introduces fundamental engineering concepts to freshman engineering students. Its central focus is to positively motivate students for the rest of their engineering education, as well as their future engineering. Due to the book’s concise, yet comprehensive coverage, it can be used in a wide variety of intro…
Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.
For courses in Image Processing and Computer Vision. Introduce your students to image processing with the industry's most prized text For 40 years, Image Processing has been the foundational text for the study of digital image processing. The book is suited for students at the college senior and first-year graduate level with prior background in mathematical analysis, vectors, matrices, probabi…
Works of the winner of Black Innovation Awards, a brand activation program from PT. Djarum.
Menjadi pemimpin mungkin terlihat keren, tetapi tantangannya sangat banyak. Dan tantangan terberat adalah mengelola hubungan dengan anak buah. Berangkat dari pengalamannya berkarier serta memberikan coaching dan training, Vitayanti Wardoyo menulis panduan ringkas yang dapat menjadi semacam pocket book atau referensi untuk menjadi pemimpin yang menyenangkan dan efektif. Buku ini ditujukan bagi p…
The most complete and current guide to architectural acoustics principles and practices Design and construct audiophile-quality sonic environments of all sizes--from home theaters and project studios to large-scale recording studios. Thoroughly revised to include new acoustical design techniques, Master Handbook of Acoustics, Sixth Edition, explains the art and science of room acoustics and arc…