Juran's quality management and analysis. Sixth Edition

Provides students and professionals with an authoritative treatment of the subject that goes beyond statistical techniques. This title focuses on managing for quality.

Brand mascots : and other marketing animals

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…

Global brand integrity management : how to protect your product in today's co…

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

Electronics fundamentals : circuits, devices, and applications. Ninth Global …

Electronics Fundamentals provides both practical and theoretical coverage of electrical, magnetic and electronics concepts Appendix : page 1085-1103. Glossary : page 1116-1125. Index : page 1126-1132.

Financial accounting fundamentals : media integrated. Fourth Edition

Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material,…

Financial Statement Analysis. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9780071086387

Collation

-

Series Title

-

Call Number

657.320 Sub f

Compensation. Eleventh Edition

Compensation, 11th Edition, by Milkovich, Newman and Gerhart is the market-leading text in this course area. It offers instructors current research material, in depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The authors consult with leading businesses, have won teaching awards, and publish in the leading journals. This text …

Essentials of accounting for governmental and not-for-profit organizations. T…

Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations, 12e is best suited for those professors whose objective is to provide more concise coverage than what is available in larger texts. The main focus of this text is on the preparation of external financial statements which is a challenge for governmental reporting. The approach in this edition is similar to that …

The handbook of strategic public relations and integrated marketing communica…

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…

Supply Chain Logistics Management. Second Edition

Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Supply Chain Logistics Management integrates technology and provides a solid foundation that clearly describes the role of logistics within the supply chain, portrayin…

Understanding and analyzing financial statements : A project based approach. …

For use as a supplement in Principles of Accounting and Introduction to Financial Accounting courses. Perfect for any accounting course where analyzing financial statements and understanding financial ratios is important. This activity workbook helps students analyze real company financial statement information. Each activity concentrates on only one aspect of the analysis and uses data from we…

Auditing Cases : an interactive learning approach. Third edition

For undergraduate and graduate Auditing, Professional Research Case or capstone courses. Auditing Cases 3/e, through an active learning approach, provides a comprehensive case book focusing on various auditing activities.

The Thank You Economy

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing busin…

Electronic devices : conventional current version. Tenth Edition

For courses in basic electronics and electronic devices and circuits Electronic Devices, 10th Edition, provides a solid foundation in basic analog electronics and a thorough introduction to analog integrated circuits and programmable devices. The text identifies the circuits and components within a system, helping students see how the circuit relates to the overall system function. Full-colour …

Management fundamentals : concepts, applications, skill development. Third Ed…

Challenges students to think critically and apply concepts to their own experiences. Proven skill building exercises, behavioural models and group exercises throughout the text help students realise their own managerial potential.

The Objective Leader : How to Leverage the Power of Seeing things as they are

The Objective Leader shows how a simple set of tools can help you overcome bias and subjectivity— and get better results in every endeavor

Mission Critical Realizing the Promise of Enterprise Systems

Overviews enterprise system (ES) opportunities and challenges and suggests the ESs are not the right choice for every company. Provides a set of guidelines to help managers evaluate the benefits and risks of ES implementation, stressing that an organization must make simultaneous changes in its information systems, business processes, and business strategy. Such changes are described in detail …

A sense of urgency

In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Digital marketing : communicating, selling and connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …

Introduction to biomedical engineering. Third Edition

Introduction to Biomedical Engineering is a comprehensive survey text for biomedical engineering courses. It is the most widely adopted text across the BME course spectrum, valued by instructors and students alike for its authority, clarity and encyclopedic coverage in a single volume. Biomedical engineers need to understand the wide range of topics that are covered in this text, including basi…