The advertising concept book : think now, design later : a complete guide to …

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topi…

The never-ending digital journey : creating new consumer experiences through …

Edition

-

ISBN/ISSN

9781937359928

Collation

-

Series Title

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Call Number

658.8342 Ang t

UX for lean startups : faster, smarter user experience research and design

Creating a great user experience doesn’t have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. You’ll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love. User Experience expert Laura Klein …

The $ 100 startup

Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every count…

The granularity of growth : making choices that drive enduring company perfor…

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain especially in today s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources a…

The Sunday times : How to negotiate effectively

Negotiation is the act or process of bargaining to reach a mutually acceptable agreement or objective. Mastering effective negotiation is an essential business skill. It's about getting the best deal available, but at the same time maintaining good relationships. This practical guide from negotiation expert David Oliver provides tips, tools and techniques for getting it right. He explores and a…

Company of one : strategi bisnis untuk menjadi lebih baik, bukan lebih besar

Buku ini menceritakan tentang strategi bisnis yang berfokus pada menjadi lebih baik, bukan lebih besar. Catatan: halaman 277-288.

Zinc surfaces : a guide to alloys, finishes, fabrication, and maintenance in …

ZINC SURFACES THE LEADING RESOURCE FOR ARCHITECTS, DESIGNERS, AND ARTISTS WORKING WITH ZINC Zinc Surfaces: A Guide to Alloys, Finishes, Fabrication and Maintenance in Architecture and Art combines the latest guidance and information about zinc surfaces into a single and comprehensive resource for architects and artists everywhere. The fifth book in the author’s authoritative Architectural Met…

Strategi pemasaran media sosial dan mobile

Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,

Komunikasi Pemasaran Digital: Brand dan Isu Keberlanjutan dalam Pemasaran

Buku ini berisi tentang strategi pemasaran untuk menyampaikan pesan mereka, memperoleh kepercayaan konsumen, dan akhirnya membangun bisnis yang sukses. Buku Hibah dari Bapak Daniel Susilo

Exploring Strategy: Text and Cases. Thirteenth Edition

This book tackles the big questions - how organisations prosper, grow, innovate, and change.

Endorser, Influencer, Instagram: Imaji Konsumsi di Era Digital

Buku ini menjelaskan strategi dan taktik pemasaran di era produksi pun mengalami pergeseran, dari kemampuan berproduksi menjadi kemampuan menciptakan imaji kebutuhan untuk melakukan konsumsi. Hibah Daniel Susilo

Komunikasi pemasaran dan pengembangan potensi daerah

Edition

Cetakan Pertama, 2017

ISBN/ISSN

9786026751966

Collation

x, 244 p. ; 24 cm.

Series Title

-

Call Number

658.81 Nas k

Seluk Beluk Komunikasi Korporat

Hibah dari Bapak Silvanus Alvin

Human Resource Management for Organizational Sustainability

This book will bridge the knowledge gap and provide valuable insights into how sustainable HRM practices can contribute to sustainability at large. Index: page 205-211.

Sustainable marketing : how to drive profits with purpose

This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.

Environmental, social, and governance (ESG) investing : a balanced analysis o…

Bibliography: page 337-340. Index: page 341-357.

Organizational behavior. Seventeenth Edition.

For undergraduate and graduate courses in Organizational Behavior. Help Students Better Understand Their Behavioral and Interpersonal Skills Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for …

Augmentation Technologies and Artificial Intelligence in Technical Communicat…

Edition

-

ISBN/ISSN

9781032263755

Collation

-

Series Title

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Call Number

601.4028563 Dui a

International journal of technology Vol. 5 No. 2 July 2014

Edition

-

ISBN/ISSN

2086-9614

Collation

208 p. ; 30 cm.

Series Title

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Call Number

620 Fac i