International Accounting. Third Edition

The Third Edition of International Accounting provides an overview of the broadly defined area of international accounting, but also focuses on the accounting issues related to international business activities and foreign operations. This edition also includes substantially updated coverage of the International Accounting Standards Board (IASB) and International Financial Reporting Standards (…

10 Principles of good advertising

"The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: …

Segera Mulai Barbershop Milik Sendiri!

Buku ini hibah dari BI

Principles of Managerial Finance. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780201784794

Collation

-

Series Title

-

Call Number

658.1522 Git p

Business statistics. Third edition

For courses in Business Statistics Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice-relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statisti…

Pengantar Sistem Information : Perspektif Bisnis dan Manajerial. Edisi Kedua …

Edition

Edisi Kedua Belas

ISBN/ISSN

9796912236

Collation

742 p. ; 21 x 26 cm.

Series Title

-

Call Number

658.4038 Obr i

Accounting information systems. Eleventh Edition

This textbook delivers comprehensive and flexible coverage of the four major approaches to teaching AIS. Instructors can easily reorder chapters, and focus on what they want: transaction cycles and controls; systems life cycle; databases and data modeling; or computer-based controls, fraud, and auditing.

Financial Statement Analysis. Eleventh Edition

The ability to understand and analyze financial statements is important to effective decision making by investors, creditors, analysts, consultants and managers. Financial Statement Analysis equips students with the necessary skills to succeed in the increasingly competitive business environment.

Operations Management: Processes and Supply Chains. Eleventh Global Edition

For undergraduate and graduate operations management courses. Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, simulations,…

Management information systems. Tenth Edition

For upper-level undergraduate and graduate courses in Management Information Systems. This brief, paperback text presents the core concepts in 11 chapters with 12 hands-on application projects at the end of the text. Management Information Systems is recognized for logical organization and clear descriptions. Focusing on the role of managers within an organization, the text emphasizes the devel…

Consumer Behavior. Tenth Edition

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from…

Quality improvement. Ninth Pearson New International Edition

For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality Control, and Statistical Process Control; in Associate Degree in Quality and other technical programs; in Baccalaureate programs in Engineering, Technology, Health Car…

Management information systems. Eighth Edition

A benchmark text for the syllabus organized by technology, this title defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Kleppner's Advertising Procedure. Seventeenth Edition

"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear ex…

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Corporate information strategy and management : text and cases. Seventh Edition

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assump…

Management information systems. Seventh Edition

This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis o…

Advanced accounting. Seventh Asia Edition

Edition

Seventh Asia Edition

ISBN/ISSN

9781119586920

Collation

813 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Jet a

Management Information Systems. Sixth International Student Edition

With a clear emphasis on the business and management elements of information technology, MANAGEMENT INFORMATION SYSTEMS, INTERNATIONAL EDITION continues to be the ideal resource for upper-level business students and MBA students. Updated to include the latest information technologies, practices, and trends, this book uses more real-world examples and case studies than ever before, providing ski…

Strategic Communication in Business and the Professions. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9789791486798

Collation

560 p ; 26 cm.

Series Title

-

Call Number

658.45 Fri s