Services marketing : integrating customer focus across the firm. Seventh Edition

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Managing innovation : integrating technological, market and organizational ch…

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-bo…

Business communication today. Eighth Edition

Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…

Entrepreneurship : theory, process, practice. Tenth Edition

ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, processes, and practice of entrepreneurship. Recognized for over 25 years as one of the leading books in the field, the aim of the text is to present the most current thinking in entrepreneurship, as well as to provid…

Innovation and entrepreneurship. Third Edition

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and rese…

Planning for exellence performance

Edition

-

ISBN/ISSN

9794423610

Collation

107 p.

Series Title

-

Call Number

658.312420 Jer e

Pages/Editorial Design

Edition

-

ISBN/ISSN

9788496774148

Collation

-

Series Title

-

Call Number

658.82722 Sal p

Decision support and business intelligence systems. Ninth Edition

Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Decision Support and Business Intelligence Systems 9e provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. The 9th edition focuses on Busines…

Principles of information systems. Thirteenth Edition

Readers develop an understanding of the core principles of IS and how it is practiced today with PRINCIPLES OF INFORMATION SYSTEMS, 13th edition. This edition combines the latest research with the most current coverage available as content highlights IS-related careers. Readers explore the challenges and risks of computer crimes, hacking, and cyberterrorism as well as the most current research …

Logistic & Supply Chain

Edition

-

ISBN/ISSN

9786021571200

Collation

355 p. ; 23 cm cm.

Series Title

-

Call Number

658.5 zar l

Principles of managerial finance. Fourteenth Edition

For Introduction to Managerial Finance courses. Guide students through complex material with a proven learning goal system. This system-a hallmark feature of Principles of Managerial Finance-weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. MyFinanceLab for Principles of Managerial Finance creates learning experiences that …

Managerial accounting : tools for business decision making. Global Edition

Edition

Global Edition

ISBN/ISSN

9781119419655

Collation

Unpaged p. ; 28 cm.

Series Title

-

Call Number

658.1511 Wey m

Introduction to management accounting. Sixteenth Edition

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. An essential tool for understanding how to make effective economic decisions. In today's troubled economy, it's important to show students how managerial decisions can affect business costs. Introduction to Management Accounting helps to enhance students' ability to make ef…

Management Accounting. Fifth Edition

For upper level undergraduate and MBA Management Accounting courses. Atkinson is a managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.

Introduction to management accounting. Fourteenth Edition

An essential tool that enhances a manager's ability to make effective economic decisions Introduction to Management Accounting describes both theory and common practices so students understand how to produce information that's useful in day-to-day decision making.

Project Management: Achieving Competitive Advantage. Fourth Edition

The fundamentals of project management with a wide assortment of business applications. "Project Management" takes a decision-making, business-oriented approach to the management of projects, which is reinforced throughout the text with current examples of project management in action. And because understanding project management is central to operations in various industries, this text also ad…

Managing Information Technology Projects. Sixth Edition

MANAGING INFORMATION TECHNOLOGY PROJECTS, 6e, International Edition offers the "behind-the-scene" aspect of technology. By weaving together theory and practice, this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management.

PMP : project management professional exam study guide. Eighth Edition

Handbook to aid candidates in preparation for the Certified Associate in Project Management (CAPM) exam.

Business research methods. Second Edition

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.

Business model innovation : concepts, analysis, and cases. Second Edition

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamenta…