Addresses the major principles of MIS and its major objective is to prepare managers and staff in the modern enterprise to understand the role of information technology in the digital enterprise.
For undergraduate courses in Corporate Finance and Financial Management.This text provides the theory you need with the practice you want. With its exciting integration of the Harley-Davidson company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory in practice while at the same time developing the logic behind their use. This text uses "10 Princip…
Updated, refocused, and revised, this ninth edition helps readers build strong critical thinking skills and a sound theoretical background. They'll quickly learn how to apply concepts in order to evaluate accounting practice in today's increasingly global world economy. The book's unique and timely collection of cases covers all major areas of accounting and shows how the latest accounting stan…
Focus on GAAP and IFRS, this title makes extensive use of international companies, allowing the reader to get a global understanding of financial accounting.
For colleges and universities around the world, Financial Accounting IFRS, 2nd Edition with WileyPLUS, by Jerry J. Weygandt, Paul D. Kimmel, and Donald E. Kieso, is designed to assist students learning accounting topics under the rules of IFRS. The book addresses every accounting topic from the perspective of IFRS and includes examples based on international companies. Following the reputation …
Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation to the subject of corporate communications coupled with numerous practical examples.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalo…
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
With the tenth edition of 'Advanced Accounting', the authors provide a comprehensive treatment that includes all current deliberations of the FASB on consolidations.
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'Understanding Financial Statements' retains its reputation for readability, concise coverage, and accessibility, and gives students the conceptual background and analytical tools necessary to understand and interpret business financial statements.
The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one ...
Management Control Systems Performance Measurement, Evaluation and Incentives Fourth Edition Kenneth A. Merchant and Wim A. Van der Stede "If this book were fiction, I would refer to it as a real page-turner" Eddy Vaassen, Tilburg ...
Market-leading ORGANIZATION DEVELOPMENT AND CHANGE, 10th Edition blends rigor and relevance in a comprehensive and clear presentation. The authors work from a strong theoretical foundation to describe, in practical terms, how behavioral science knowledge can be used to develop organizational strategies, structures, and processes. Important Notice: Media content referenced within the product des…
- Design concepts - Introduction to logic circuits - Implementation technology - Optimized implementation of logic functions - Number representation and arithmetic circuits - Combinational-circuit building blocks - Flip-flop, registers, counters, and a simple processor - Synchonous sequential - Asybchronous sequential - Testing of logic circuits - Computer aided design tools - Vhdl reference