Buku pedoman ini menampilkan alat bantu kepemimpinan yang diperlukan oleh para pembuat keputusan, inovator, dan pengusaha untuk membangun perusahaan yang tak terkalahkan, The Invincible Company. Pedoman Strategis Tentukan tempat Anda berkompetisi dan keputusan strategis apa yang diperlukan. Bangun bisnis yang tangguh menghadapi aneka gejolak dan disrupsi. Portofolio Bisnis Kelola portofolio ber…
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, li…
Understanding business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: improves student performanceunderstanding business puts students at the center. Its the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect Bu…
For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and …
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for bo…
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it cover…
Graeme Simsion, author of several bestsellers including The Rosie Project, provides a detailed review of the extensive literature on data modeling and logical database design, referencing nearly 500 publications, with a strong focus on their relevance to practice. DATA MODELING THEORY AND PRACTICE is for practitioners and academics who have learned the conventions and rules of data modeling and…
For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…
From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.
Offers comprehensive coverage of the fundamental role information systems play in e-business-driven world. This book emphasises on data resource management and business application software, and additional material is provided for application service providers, XML and Java, and Web services. The CD helps readers refresh essential computer skills.
How-to, authoritative guidance for creating a best-in-class fraud prevention and compliance program in any organization Now in a Second Edition, this practical book helps corporate executives and managers understand the full ramifications of good corporate governance and compliance. It covers best practices for establishing a unit to protect the financial integrity of a business; theories and m…
For introductory Financial Accounting courses that are not using debits and credits. Relevance for majors and non-majors—accounting concepts explained in a business context. Financial Accounting: A Business Process Approach explains accounting concepts in a way all majors can understand by organizing the material around how a business works. This text’s business process approach presents a …
Fluid Power Systems is a text/workbook that covers topics specifically relating to the design, application, and maintenance of hydraulic and pneumatic systems. This new edition has been redesigned and includes expanded content on hydraulic pumps, fluid conductors, connectors, and means of transmission. The text/workbook addresses fluid power systems, components, and devices specific to industri…