Apa dasar-dasar Effective Change Management? Ketika sebuah perusahaan menghadapi perubahan dalam kapasitas apa pun, manajemen perubahan adalah bagaimana para pemimpin perusahaan mengelola proses, sistem, struktur, semangat, dan tanggung jawab karyawan selama masa transisi. Bibliografi : halaman 225-228. Indeks : halaman 229-239
This book combines embodied and operational emissions into a structured approach for achieving zero emissions by a specific year with certainty. Bibliography : page 387-392. Appendix : page 393-396. Index : page 397-406.
This book discusses the energy scenario, including energy conservation, management, and audit, along with the methodology supported by industrial examples. Index : page 175-177.
This textbook presents a new approach to teaching the mathematics and physics that form the basis of understanding signals and systems, essential knowledge for all electrical engineers and computer engineering students. Bibliography : page 299. Appendix : page 301-303. Index : page 305-309.
The idea of signals and systems arises in different disciplines such as science, engineering, economics, politics, and medicine. Typical examples of systems include radio and television, telephone networks, radar systems, computer networks, wireless communication, military surveillance systems, and satellite communication systems. Appendix : page 383-488. Index : page 449-450.
This book explains the most important tools and methods over the Design Thinking cycle. Bibliography : page 302-303. Index : page 304-307
This book presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Index : page 358-366.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communica…
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-st…
This book provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Bibliography : page 361-408. Index : page 409-423
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.
Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. -- Product Description.
What is the impact of such energy issues as global warming, radioactive waste, and municipal solid waste on the individual and society? ENERGY: ITS USES AND THE ENVIRONMENT, 5E, International Edition answers these questions, emphasizing the physical principles behind energy and its effects on our environment, and explaining the basic physical principles behind the use of energy, including the s…
For courses in Operations Management. A Broad, Practical Introduction to Operations, Reinforced with an Extensive Collection of Practice Problems Principles of Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the marke…
An approach to management accounting from the perspective of a business manager. "Management Accounting: Information for Decision-Making and Strategy Execution" explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop ne…
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field, are evident throughout this book.
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economi…
The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to this edition: • A revised chapter on comm's in the rapidly changing media landscape, incorporating new tech…