Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today’s increasingl…
Financial Accounting Theory provides a thorough presentation of financial accounting theories. This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure…
Solid financial information and the ability to use that information successfully in business today differentiate the truly exceptional from the ordinary. Now you can guide your students in developing the understanding and skills to make them true winners in business with the proven, balanced blend of procedure and concepts in the latest edition of Albrecht/Stice/Stice's FINANCIAL ACCOUNTING. Or…
For introductory Financial Accounting courses that are not using debits and credits. Relevance for majors and non-majors--accounting concepts explained in a business context. Financial Accounting: A Business Process Approach explains accounting concepts in a way all majors can understand by organizing the material around how a business works. This text's business process approach presents a bus…
Ready to take on the challenges of print production without fear? There is no better source for understanding how to properly prepare electronic files for printing than Exploring Digital Prepress. An organized, linear format follows the print production process, taking readers step-by-step through simple, straightforward methods for producing the highest-quality printed artwork once an image is…
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of …
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such…
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the too…
This book will help you teach yourself the essential ideas of accounting. You will learn what accounting information can--and cannot--tell you about an organization.
For courses in Introductory Accounting. This programmed text has a proven format that involves a unique reversal of pages in the later chapters. This design was conceived as a way to allow the answer column to always appear in th right margin. The book is completed front to back, then inverted and completed back to front
This accessible, reader-friendly text guides you through a complete life cycle of the firm as it introduces the theories, knowledge, and corporate finance tools and techniques an entrepreneur needs to start, build, and eventually harvest a successful venture. With a strong emphasis on sound financial management practices, the text explores important issues entrepreneurs face, including how and …
For many, starting a business can be an overwhelming experience. Understanding the financial aspects of running a business can be even more daunting. "Entrepreneurial Finance, Fourth Edition," was written to help a broad range of U.S. business owners understand the core financial aspects of business entrepreneurship. Discussing sole proprietorships, partnerships, limited liability companies, an…
ENTREPRENEURIAL FINANCE, 6e, guides readers through a complete life cycle of the firm as it introduces the theories, knowledge, and corporate finance tools and techniques an entrepreneur needs to start, build, and eventually harvest a successful venture. With a strong emphasis on sound financial management practices, it explains how to secure financing, use business cash flow models, and strate…
There has never been an ERP Guide like this. 100 Success Secrets is not about the ins and outs of ERP. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about ERP's best practice…
A solid grounding in the writing requirements of the PR business. The book covers a lot of ground in a complex but rewarding subject.
Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI …