Learn the Plays Make Your Move *Fire up the engine of your company's vision like Norbert Reithofer did at BMW *Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy *Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag * Focus on a new business plan with Antonio M. Perez at Kodak And get in the game with the Monday Morning s…
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
The 5th Edition of Jack Marchewka's Information Technology Project Management focuses on how to create measurable organizational value (MOV) through IT projects. The author uses the concept of MOV, combined with his own research, to create a solid foundation for making decisions throughout the project's lifecycle. The book's integration of project management and IT concepts provides students wi…
Provide today's learners with a solid understanding of how to audit accounting information systems with the innovative INFORMATION TECHNOLOGY AUDITING, 4E. New and expanded coverage of enterprise systems and fraud and fraud detection topics, such as continuous online auditing, help learners focus on the key topics they need for future success. Readers gain a strong background in traditional aud…
Appropriate for upper-level undergraduate and graduate, this text offers comprehensive coverage of the field both in terms of foundational HRD processes and primary areas of HRD interventions.
What People Have Said About Human Competence: "Among the ideas bulging from this classic work: performance exemplars, potential for improving performance, behavior-accomplishment distinction, performance matrix, ACORN troubleshooting test, performance audits, states, Worth = Value - Cost, knowledge maps, mediators, and job aids. The great accomplishments Gilbert left behind will continue to pro…
An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur …
NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing b…
When the economy stalls, your job as a manager gets tougher. Employees often withdraw, becoming more concerned with survival than breaking new ground. But talented managers know that lean times provide opportunities for innovation, fresh thinking, and, surprisingly, growth. How do the most resilient leaders and organizations survive--even thrive--during a market slowdown? Use this collection of…
Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.Packed with advice and real-world examples, this volume helps you mitigate the dangers.
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and no…
Harvard Business Review on Corporate Ethics Resolving today's most pressing questions about business behavior has become a priority in today's corporate environment. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. Readers of this collection of articles will learn to identify the theoretical and practical i…
Reduce the environmental and budgetary impact of your IT infrastructure This groundbreaking work offers a complete roadmap for integrating environmentally sound techniques and technologies into your Information Systems architecture. Green IT explains how to adopt a business-driven green initiative and provides a detailed implementation plan. You will find strategies for reducing power needs, pr…
This book is a colourful, fresh, inspiring creative showcase of Germanys contemporary graphic design scene. Thirty young studios present their works personal views on "Design made in Germany". This volume includes an essay on the history of German design as well as 11 revealing interviews with established professionals of the scene.
Les campagnes qui ont révolutionné l'industrie de la publicité. Du «Think Small» de Volkswagen au «Fuelband» de Nike, en passant par le strip-tease version laverie signé Levi's et le poulet «asservi» de Burger King, ce livre revient sur l'histoire de près de 150 productions pour comprendre pourquoi et comment ceux qui «Just Do It» l'ont fait.