Public relation: concepts, practice and critique

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps stude…

Public Sector Accounting. Sixth Edition

Public Sector Accounting uses an integrated approach to the study of public sector accounting by linking accounting theory and practice for each of the main areas of financial accounting, management accounting and auditing. Examples from a range of Public Sector experiences are woven into the text to illustrate the issues involved. The introduction of the book reflects managerial developments i…

Public relations writing : the essentials of style and format. Eighth Edition

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public relations writing : the essentials of style and format. Sixth Edition

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the …

Quality Management. Third Edition

Edition

Third Edition

ISBN/ISSN

9780073662633

Collation

-

Series Title

-

Call Number

658.401322 Git q

Rahasia Sang waktu

Waktu atau masa menurut Kamus Besar Bahasa Indonesia adalah seluruh rangkaian saat ketika proses, perbuatan, atau keadaan berada atau berlangsung. Dalam hal ini, skala waktu merupakan interval antara dua buah keadaan atau kejadian, atau bisa juga merupakan lama berlangsungnya suatu kejadian. Kita tidak dapat menghentikan waktu. Jika bisa, mungkin tidak ada satupun dari kita yang pernah berbuat …

Redefining global strategy : Crossing borders in a world where differences st…

According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.

Research Methods for Business : a skill building approach. Fifth Edition

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his ext…

Research Methods For Business : A Skill Building Approach. Fourth Edition

Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be str…

Retail Management : A Strategic Approach. Eleventh Edition

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

Retailing. Eighth Edition

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others m…

Retailing management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781265072469

Collation

643 p. ; 28 cm.

Series Title

-

Call Number

658.87 Lev r

Retailing management. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9789814670326

Collation

670 p. ; 28 cm.

Series Title

-

Call Number

658.8720 Lev r

Retailing management. Eighth Edition

Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and ser…

Salesman Superhero

Sebagai salesman, kita dituntut untuk memiliki performa penjualan yang baik. Selalu mencapai target penjualan tentunya menjadi sebuah keharusan dalam profesi ini. Untuk itu, kita harus selalu merasa tertantang untuk melakukan hal-hal yang tidak biasa. Memiliki sedikit saja ketertarikan pada buku ini, sudah membuktikan bahwa Anda sebenarnya tidak ingin menjadi seorang salesman yang biasa saja. T…

Scandal! : amazing tales of scandals that shocked the world and shaped modern…

Greed, cupidity, corruption, and a kind of gluttony so outrageous that it's laughable have always been part of business. Consider, for example, the case of the Swedish match king. At one time, Ivar Kreuger, manufactured almost half of the world's matches, with monopolies in 16 countries. He had so much money that he was a reliable lender to many countries, becoming known as the "saviour of Euro…

Schaum's outline of thermodynamics for engineers. Third Edition

Suitable for engineers, this title includes more than 500 solved problems, examples, and practice exercises to sharpen your problem-solving skills of thermodynamics.

Schaum's outline of digital signal processing. Second Edition

The ideal review for your digital signal processing course More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors …

Search Engine Marketing

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which u…

Security metrics : A beginner's guide

Security Smarts for the Self-Guided IT Professional “An extraordinarily thorough and sophisticated explanation of why you need to measure the effectiveness of your security program and how to do it. A must-have for any quality security program!” —Dave Cullinane, CISSP, CISO & VP, Global Fraud, Risk & Security, eBay Learn how to communicate the value of an information security program, ena…