Strategic communication : an introduction

Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.

System dynamics. Third Edition

"System Dynamics includes the strongest treatment of computational software and system simulation of any available text, with its early introduction of MATLAB® and Simulink®. The text's extensive coverage also includes discussion of the root locus and frequency response plots, among other methods for assessing system behavior in the time and frequency domains as well as topics such as functio…

The Analysis and design of linear circuits. Fourth Edition

The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…

The analysis and design of linear circuits. Eighth Edition

The Analysis and Design of Linear Circuits, 8th Edition provides an introduction to the analysis, design, and evaluation of electric circuits, focusing on developing the learners design intuition. The text emphasizes the use of computers to assist in design and evaluation. Early introduction to circuit design motivates the student to create circuit solutions and optimize designs based on real-w…

The art direction handbook for film & television. Second Edition

Updated edition of: The art direction handbook for film.

The art of game design : a book of lenses. Second Editon

Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle …

The Handbook of Strategic Public Relations & Integrated Communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…

The HR book : Human resources management for business

Finding and keeping good employees is crucial to the efficient operation and success of every business. From hiring and orientation to developing company policies and negotiating employment contracts, today's employers have the opportunity to select and nurture employees who most closely fit their company's culture and performance objectives. Designed to complement Self-Counsel's Human Resource…

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

The interactive manager : a self assessment and development programme

This innovative package comprises a useful book with a software package of questionnaires & activities which together form a unique interactive learning process for managers to work through at their own pace. Structured around 12 managerial competences, each chapter contains: the business case, putting the skill into practice, theory, case histories & summary checklists. To accompany the book, …

The media handbook : a complete guide to advertising media selection, plannin…

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

The political economy of communication. Second Edition

The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…

The SAGE handbook of qualitative research. Fifth Editon

The substantially updated and revised Fifth Edition of The SAGE Handbook of Qualitative Research by editors Norman K. Denzin and Yvonna S. Lincoln presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the …

Thermodynamics for engineers

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Transform your management style : How to develop and motivate your staff to a…

Providing self-assessment exercises, checklists and case examples, Hilary Walmsley gives practical advice on growth and development, opportunities, problem-solving and employee motivation, and shows managers in a rapidly changing world of work how to apply the appropriate management style for the situation.

Typography essentials : 100 design principles for working with type. Revised …

Edition

Revised and Updated Edition

ISBN/ISSN

9781631596476

Collation

-

Series Title

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Call Number

686.224 Sal t

Understanding color : an introduction for designers. Third Edition

From theory to practice-enhance your skills in working with color! Connect the dots between your emotional, intuitive responses to color and the theories that explain them. Learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to av…

Understanding communication research methods : a theoretical and practical ap…

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…

The Art director's handbook of professional magazine design : classic techniq…

What makes a magazine into a design classic? Horst Moser has selected a huge range of examples from his amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. He discusses the design challenges that face today’s art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques …

Art fundamentals : theory and practice. Eleventh Edition

Guide for students to learn about and apply the essential elements of art.