'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the "fundamentals" of physical-layer wireless and mobile communications engineering that are important for the design of "any" wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes man…
For the core course in Operations Management. Operations Management, 7e allows students to apply what they've learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video, including a new focus on the Darden Restaurants (i.e. Olive Garden, Red Lobster, etc). A more comprehensive version is also available called Operat…
For undergraduate Operations Management courses. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Principles of Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. The problems found in this …
The new edition of the best-selling, calculus-based introductory Physics text. Robust online homework system includes ALL end of chapter problems in the book plus more online Chapters were restructured into modules based on a primary concept. Based on his active teaching, Jearl Walker has identified material that students have been particularly challenged by (eg Gauss law and electric potential…
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate…
Buku Hibah dari BI
Rev. ed. of: Professional Android application development. c2009.
Building on the ASP.NET 2.0 release, ASP.NET 3.5 adds several key developer features including AJAX, LINQ, and a CSS designer in Visual Web Developer 2008.
Updated and revised to reflect changes to cascading style sheets (CSS) development procedures since the first edition was published, Professional CSS: Cascading Style Sheets for Web Design, 2nd Edition offers a hands-on look at designing standards-based, large-scale, professional-level CSS web sites. Understand designers’ processes from start to finish and gain insight into how designers over…
"Fundamentals of iPhone, iPad and iPod touch development"--Cover.
Authored by two of the leading authorities in the field, this guide offers readers the knowledge and skills needed to achieve proficiency with embedded software.
For undergraduate students who have completed a course in object-oriented programming Programming the World Wide Web provides a comprehensive introduction to the tools and skills required for both client- and server-side programming, teaching students how to develop platform-independent sites using the most current Web development technology. Essential programming exercises are presented using …
The charm of functional languages is illustrated by programs in Standard ML and the Scheme dialect of Lisp. Logic programming is introduced using Prolog.
Bibliografi dan indeks
This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps stude…