O'Brien's Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and …
Script Analysis for Actors, Directors, and Designers teaches the skills of script analysis using a formalist approach that examines the written part of a play to gauge how the play should be performed and designed. Treatments of both classic and unconventional plays are combined with clear examples, end-of-chapter questions, and stimulating summaries that will allow actors, directors and design…
-how to be creative --
Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fifteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management. Connect is…
For over two decades, Television has served as the foremost guide to television studies, offering readers an in-depth understanding of how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their t…
For courses in Management. Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologi…
The 15th edition of Giesecke's, Technical Drawing and Engineering Graphics is a comprehensive introduction and detailed reference for creating 3D models and 2D documentation drawings. Expanding on its reputation as a trusted reference, this edition expands on the role that the 3D CAD database plays in design and documentation. The text maintains its excellent integration of illustrations with t…
Addressing key issues in the industry, this resource presents a comprehensive overview of its components. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples as illustrations.
This text includes material on distributed databases, object-oriented databases, data mining, data warehouses, multimedia databases and the Internet and provides a strong foundation in good design practice.
The 5th edition of 'Radio Production' is a complete working handbook that provides comprehensive information on every aspect of producing radio programmes to a professional standard. Aimed at students, technical issues are explained in simple terms.
Autobiography of Tan Kim Teng, a Chinese Indonesian veteran and coffee shopkeeper.
This is a comprehensive textbook for students of cinema. It provides a guide to the main concepts used to analyse the film industry and film texts, and also introduces some of the world's key national cinemas.
Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…
In keeping with its bestselling previous editions, Fundamentals of Aerodynamics, Fifth Edition by John Anderson, offers the most readable, interesting, and up-to-date overview of aerodynamics to be found in any text. The classic organization of the text has been preserved, as is its successful pedagogical features: chapter roadmaps, preview boxes, design boxes and summary section. Although fund…
'Media Law and Ethics' is a truly comprehensive overview and a thoughtful introduction to media law principle and cases as well as related ethical concerns relevant to the practice of professional communication. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. New co-author Dr Kyu Ho Youm helps provide thi…
A comprehensive book that teaches the fundamentals needed to program on the Internet, this text provides in-depth coverage of introductory programming principles, various markup languages (XHTML, Dynamic HTML and XML), several scripting languages (JavaScript, PHP, Ruby/Ruby on Rails and Perl); AJAX, web services, Web Servers (IIS and Apache) and relational databases (MySQL/Apache Derby/Java DB)…
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instr…