This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders…
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective.
This thorough and accessible book from one of the leading figures in the field of linear algebra provides readers with both a challenging and broad understanding of linear algebra. The author infuses key concepts with their modern practical applications to offer readers examples of how mathematics is used in the real world. Topics such as linear systems theory, matrix theory, and vector space t…
Whether you're a serious enthusiast, a student or a training professional, this book covers it all; from genres, cameras, lenses, digital imaging sensors and films to insights into photography as an industry.
Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.
I particularly examined every word and line in this edition, making dozens and dozens of "fine-tuning" improvements which, while possibly invisible to the casual reader, further improve the book's already high readability"
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…
A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations
For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hosp…