In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
For undergraduate and graduate courses in organizational behavior. Help students apply OB concepts The world's most successful Organizational Behavior textbook provides the research you want, in the language your students understand. This text makes current, relevant research come alive for readers. The 18th Edition reflects the most recent research and business events within the field of organ…
An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.
For graduate and undergraduate courses in IT management and IT strategy. The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business.
This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.
Overview: Organizational Behavior, Eighth Edition, continues in its tradition of being an up-to-date, relevant and user-driven textbook. Kreitner and Kinicki's approach to organizational behavior is based on the authors’ belief that reading a comprehensive textbook is hard work, but that the process should be interesting and sometimes fun. Thus, they consistently attempt to find a way to…
For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…
QUALITY AND PERFORMANCE EXCELLENCE, 8e presents the basic principles and tools associated with quality and performance excellence through cutting-edge coverage that includes the latest thinking and practices from the field. This proven text has three primary objectives: familiarize students with the basic principles and methods, show how these principles and methods have been put into effect in…
"Expand your expertise--and teach yourself the fundamentals of programming with the latest version of Visual C♯ with Visual Studio 2015. If you are an experienced software developer, you'll get all the guidance, excercises, and code you need to start building responsive, scalable Windows 10 and Universal Windows Platform applications with Visual C♯."--Back cover.
Students First. Bob Feldman' s Essentials of Understanding Psychology guides students through Introductory Psychology concepts in an accessible manner, bringing comprehension of difficult material into the grasp of all students – because when students understand psychology, they learn psychology.The thoroughly revised Eighth Edition integrates a variety of elements that foster students' under…
Success in your calculus course starts here! James Stewart's CALCULUS: EARLY TRANSCENDENTALS, INTERNATIONAL METRIC EDITION texts are world-wide best-sellers for a reason: they are clear, accurate, and filled with relevant, real-world examples. With CALCULUS: EARLY TRANSCENDENTALS, 8E, INTERNATIONAL METRIC EDITION, , Stewart conveys not only the utility of calculus to help you develop technical …
In its outstanding eighth edition, Theatre: The Lively Art remains the best-selling Introductory Theatre text for Theatre Appreciation courses. It incorporates a number of elements in one volume: An introduction to the audience’s experience of theatre An investigation of the elements of theatre: the audience; the text; theatre artists, including actors, directors, theatrical space; and scenic…
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INTERPRETING ENGINEERING DRAWINGS, 8th EDITION offers comprehensive, state-of-the-art training that shows readers how to create professional-quality engineering drawings that can be interpreted with precision in today's technology-based industries. This flexible, user-friendly textbook offers unsurpassed coverage of the theory and practical applications that you'll need as readers communicate t…
The award–winning team of Abraham Silberschatz, Peter Galvin, and Greg Gagne gets system administrators right up to speed on all the key concepts of computer operating systems. This new edition gives them a thorough theoretical foundation that they can apply to a wide variety of systems as they progress to the next level of their computer work. It presents several new Java example programs in…
Fully revised to include International Financial Reporting Standards throughout, the Global Edition of Financial Accounting helps you understand the key concepts and master the accounting cycle. For introductory courses in Financial Accounting taught from a more traditional “preparer” approach and based on International Financial Reporting Standards (IFRS)! Financial Accounting Global Editi…