A Fully Integrated Study System for OCA Exam 1Z0-052 Prepare for the Oracle Certified Associate Oracle Database 11g Administration I exam with help from this exclusive Oracle Press guide. In each chapter, you'll find challenging exercises, practice questions, a two-minute drill, and a chapter summary to highlight what you've learned. This authoritative guide will help you pass the test and serv…
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effe…
Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.
Traces the origins of the Kretek cigarette since the 19th century, when its special tobacco-clove mixture was first developed. Presents an account of its significance as a symbol of Indonesian culture and society.
'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.
This book constitutes the refereed proceedings of the 6th International Conference on Collective Intelligence, ICCCI 2014, held in Seoul, Korea, in September 2014. The 70 full papers presented were carefully reviewed and selected from 205 submissions. They address topics such as knowledge integration, data mining for collective processing, fuzzy, modal and collective systems, nature inspired sy…
Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you…
In 1996, veteran CBS News reporter and producer Bernie Goldberg committed the unpardonable sin of publicly mentioning the issue of liberal bias in the media. For that he became persona non grata at CBS. Goldberg tells how friends and colleagues turned on him, from junior CBS reporters all the way to Dan Rather. But much more than that, he exposes a bias so uniform and overwhelming that it perme…