Kemajuan teknologi, dengan hadirnya artifi cial intellegence (AI), telah banyak membantu kehidupan manusia modern saat ini sekaligus mengancam banyak profesi yang akan kehilangan pekerjaan di tahun-tahun mendatang. Namun, kemahiran berkomunikasi/public speaking sampai kapan pun tetap diperlukan sepanjang masa. Masifnya media sosial secara tidak langsung telah menaikkan standar dan ekspektasi se…
Facing Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Solved Problem book helps you cut study time, hone problem-solving skills, and achieve your personal best on ex…
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also g…
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there’s Schaum’s. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds o…
Schaum's Outline of Calculus, Seventh Edition is the go-to study guide for hundreds of thousands of high school and college students enrolled in calculus courses-including Calculus I, Calculus II, Calculus III, AP Calculus, and Precalculus. Included Appendix and Index
Students can gain a thorough understanding of differential and integral calculus with this powerful study tool. They'll also find the related analytic geometry much easier. The clear review of algebra and geometry in this edition will make calculus easier for students who wish to strengthen their knowledge in these areas. Updated to meet the emphasis in current courses, this new edition of a po…
"Elliott and Spence have produced a tight, teachable, and timely primer on media ethics for users and creators of information in the digital age. Pitched at just the right depth of detail to provide a big picture contextualization of changing media practices grounded in concerns for democracy and the public good, the book explores and reflects the implications of the convergence of the Fourth a…
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…
"Traditional Oil Painting is that rare sourcebook that comprehensively covers the most advanced techniques and concepts of oil painting"--P. [2] of cover.
Provides a gradual introduction to pointers and covers programming with functions early in the text. In later chapters, students learn to implement fundamental data structures such as lists, stacks, queues, and trees in a language that fosters their understanding of stack- and heap-dynamic memory allocation and programmer-controlled pointers. To enhance students' learning experience it offers t…
Focusing on understanding, it emphasizes the intuitive, de-emphasizes the mathematical, explains everything in clear, simple language, and requires reader to put what they know into words rather than to recite formulas. Emphasizes statistical methods as used in research in a wide range of social science fields e.g., education, sociology, communication, political science, anthropology, psycholog…
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
This text is a practical guide through the whole process of scriptwriting. Techniques are related to real-life examples throughout the book, from low-budget to blockbuster films.
For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the m…
Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…
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