With a clear and engaging writing style, 'Microeconomics' analyses a set of topics including individual decision making, cost and profit maximization, behavioural economics, equilibrium and efficiency and oligopoly and imperfect competition.
If you’ve ever been curious about any of the multitude of internet acronyms, the web technologies they represent, and how they can benefit you, this book is a great place to start. This book covers all the necessary topics to get up and running with HTML, XHTML, and CSS while offering readers a guide to modern, standards-based design. Key tasks covered in the book include setting up a Web pag…
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first…
Whether you're just learning how to frame a shot or simply looking for a refresher, the third edition of Grammar of the Shot gives you the tools you need to build a successful visual story that flows smoothly and makes sense to your audience. Understand the basic building blocks essential for successful shot composition, screen direction, depth cues, lighting, screen direction, camera movement,…
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrou…
Enhanced by stills from famous motion pictures and computer-generated images, explains framing, composition, and camera movement for achieving a high-budget look for such actions as building tension, anticipating motion, and developing a character's fear.
Many filmmakers struggle to find a place on the festival circuit because they don't have the right foundation for their submissions strategy. They think that all film festivals are basically the same. (Wrong.) They rush post-production to meet festival deadlines and consider test screenings to be optional. (Nope.) They think that sending out form emails to hundreds of festivals to ask for fee w…
"The BIM Handbook presents the technology and processes behind BIM and how architects, engineers, contractors and sub-contractors, construction and facility owners (AECO) can take advantage of the new technology and work process. Unlike CAD, BIM is a major paradigm shift in the documentation, work processes and exchange of project information. It facilitates collaboration and further automation…
Previous editions titled: Computer-assisted reporting.
This book describes a new class of computing devices which are becoming omnipresent in every day life. They make information access and processing easily available for everyone from anywhere at any time. Mobility, wireless connectivity, di- versity, and ease-of-use are the magic keywords of Pervasive and Ubiquitous Computing. The book covers these front-end devices as well as their operating sy…
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
This animator shares his vast practical knowledge to explain and demonstrate the many techniques of cartoon animation.
The Journalist's Companion is the book for every journalist and journalism student's coat pocket or backpack. Anchored by an annotated copy of the U.S. Constitution, this slim and portable volume provides guidance, inspiration, and practical advice for being a journalist today. A veteran front-line news reporter and professor of journalism for another twenty years, Christopher B. Daly has seen …
"This is an illustrated encyclopedia with more than 500 photographs. It is an illustrated guide for the most powerful military seafaring vessels, with over 500 stunning photographs. It discusses the history and evolution of warships, from the first man-powered vessels of the ancient world, through to the frigates of the Renaissance and to the fast-attack crafts used during the two world wars. I…