This book describes a new class of computing devices which are becoming omnipresent in every day life. They make information access and processing easily available for everyone from anywhere at any time. Mobility, wireless connectivity, di- versity, and ease-of-use are the magic keywords of Pervasive and Ubiquitous Computing. The book covers these front-end devices as well as their operating sy…
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
This animator shares his vast practical knowledge to explain and demonstrate the many techniques of cartoon animation.
The Journalist's Companion is the book for every journalist and journalism student's coat pocket or backpack. Anchored by an annotated copy of the U.S. Constitution, this slim and portable volume provides guidance, inspiration, and practical advice for being a journalist today. A veteran front-line news reporter and professor of journalism for another twenty years, Christopher B. Daly has seen …
"This is an illustrated encyclopedia with more than 500 photographs. It is an illustrated guide for the most powerful military seafaring vessels, with over 500 stunning photographs. It discusses the history and evolution of warships, from the first man-powered vessels of the ancient world, through to the frigates of the Renaissance and to the fast-attack crafts used during the two world wars. I…
Directing film or television is a high-stakes occupation. It captures your full attention at every moment, calling on you to commit every resource and stretch yourself to the limit; it's the white-water rafting of entertainment jobs. But for many directors, the excitement they feel about a new project tightens into anxiety when it comes to working with actors.In the years since the original edi…
The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms…
Uncover a new range of creative possibilities for your realistic paintings by tapping into the transformative power of mixed watermedia: watercolors, gouache, acrylics, colored pencil and pastels. In beautifully illustrated, step-by-step demonstrations, artist Christopher Leeper details how to effectively use each medium. He covers common challenges in an easy problem/solution format and uses b…