Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…
A leader is: someone people follow. But why do people follow? Books abound on leaders, but much less is known about followers. In The Leaders We Need, Maccoby steps into this yawning gap in the literature. This insightful book shows that followers have their own powerful motivations to follow. Many relate to their leader as to some important person from the past—a parent, a sibling, a close f…
If you're a video game enthusiast, then you've probably thought more than once about creating your own games. Now you can develop your own 3D games using 3D GameStudio! The Official Guide to 3D GameStudio will help you develop the skills you need to create a variety of games, including first-person shooter and fantasy role-playing. Learn how to make a game from start to finish using the most re…
The most complete and up-to-date overview available of an art form born some forty years ago and now ubiquitous internationally. Video art has moved from brief showings on tiny screens in alternative art spaces to dominance in international exhibitions and artistic events, in which vast video installations sometimes occupy factory-sized buildings or video projections take over the walls of an e…
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization c…
Presents an overview of the use of new intellectual and scientific technologies in modern art, discussing the creations of such influential artists as Eadweard Muybridge, Robert Rauschenberg, and Bill Viola and incorporating into the latest edition coverage of new developments in digital work. Original.
Approaching the subject of international business finance from a managerial point of view this text uses real-world cases to highlight managerial issues.
With a clear and engaging writing style, 'Microeconomics' analyses a set of topics including individual decision making, cost and profit maximization, behavioural economics, equilibrium and efficiency and oligopoly and imperfect competition.
Speeches given by Ronald Reagan, Edward Kennedy, Douglas MacArthur, John F. Kennedy, Barbara Jordan, and Mary Fisher guide the reader on how to perform powerful and inspirational acts of public speaking, and includes two CDs with the six example speeches.
For undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment Decisions Fundamentals of Investing helps students make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money m…
If Raymond Williams' concept of flow challenges the idea of the discrete television text, then convergence destabilizes the notion of television as a discrete object. From viral videos on You Tube to mobile television on smart phones and beyond, TV has overflowed its boundaries. Flow TV examines television in an age of technological, economic, and cultural convergence. Seeking to frame a new se…
Volcanoes and Earthquakes, is one book in the Britannica Illustrated Science Library Series that is correlated to the science curriculum in grades 5-8. The Britannica Illustrated Science Library is a visually compelling set that covers earth science, life science, and physical science in 16 volumes. Created for ages 10 and up, each volume provides an overview on a subject and thoroughly explain…
Text and over one thousand illustrations offer information on space exploration, covering its history, flight, permanent exploration, visiting other planets, applied astronautics, and more. Includes glossary.
An overview of birds with accompanying graphics.
Text and over sixteen thousand illustrations offer information on sixteen topics in earth, life, and physical science--such as birds, space exploration, evolution and genetics, and weather and climate--for students in grades five through eight. Includes glossaries.
Plants, Algae, and Fungi, is one book in the Britannica Illustrated Science Library Series that is correlated to the science curriculum in grades 5-8. The Britannica Illustrated Science Library is a visually compelling set that covers earth science, life science, and physical science in 16 volumes. Created for ages 10 and up, each volume provides an overview on a subject and thoroughly explains…